#134 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 2
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 21 March 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode – How to Make and Scale Your Product.
In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production runs to quality assurance, they unravel the complexities and challenges inherent in the CPG production landscape.
Discover valuable insights on building relationships, fostering transparency, and navigating the dynamics between brands and manufacturers. Whether you're a seasoned entrepreneur or a budding CPG enthusiast, this podcast equips you with actionable strategies and expert advice to thrive in the competitive world of consumer goods.
Tune in now!
Listen in as Jamie shares about:
Choosing/Finding Contract Manufacturers (Coman)
First Production Run
Maintaining a Good Relationship with the Coman
Quality Control and Sensory Evaluation
Challenges in Manufacturing
Logistics and Supply Chain Management
Operational Best Practices
Strategic Planning and Forecasting
Consulting Services Offered by Catapult
Episode Links:
Catapult Commercialization Services Website
Jamie’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup CPG to get |
| 1:18.1 | $600 of free design credits. I think it would be really interesting to the audience to know the different facets of sensory experience that people could evaluate their product on in order to be able to describe it more accurately. |
| 1:40.0 | Yes, I've been through a lot of that for a couple of brands. |
| 1:43.5 | And yeah, I would say it's definitely value ad to be able to go through that and be able to describe it descriptively |
| 1:48.8 | because then you can train their quality people to observe the different extremes of the scale |
| 1:54.0 | and understand where the passing qualities are and where they're not to go into further kind of development about where the quality issue may have come in. |
| 2:03.3 | Hello, CPGers. Welcome to the startup CPG podcast. I am your host, Daniel Sharf. Today we dive into the |
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