Expo West 2024 Recap: Trends, Brands, and Swag
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 26 March 2024
⏱️ 47 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market.
Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From mushrooms making their mark in various products to the art of swag selection, they leave no stone unturned in their exploration of Expo West highlights.
But it's not just about the products—They also reflect on their personal preparations for the event, discuss the importance of networking and brand camaraderie, and share valuable insights for future trade show participation.
Whether you're a seasoned industry professional or an aspiring entrepreneur, this podcast offers a treasure trove of knowledge and inspiration. Tune in now!
Listen in as Grace, Kiki, and Patricia share about:
- Trends at Expo West 2024
- Standout Brands
- Product Choices and Trends
- Alley Rally Party and Brand Demos
- Trendy Topics and Product Preferences
- Future Plans and Opportunities for Future Events
- Favorite Moments and Experiences from Expo West
- Personal Preparedness and Tips for handling the intensity of Expo West
Episode Links:
Grace’s LinkedIn
Kiki’s LinkedIn
Patricia’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Join the Startup CPG Slack community (15K+ members and growing!)
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- Visit host Daniel's LinkedinÂ
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup CPG to get |
| 1:18.1 | $600 of free design credits. I think like any trade show, but especially Expo West, which is like a beast of a show, like it's so stressful. |
| 1:37.0 | The feedback I kept hearing from people was like, you know, they got the support that they needed. |
| 1:40.8 | They got their answers question that, you know, whatever they had a question about, like, someone was there to answer them. It was generally just good vibes and a good |
| 1:47.5 | time. Hello, CPGers. If you don't do an Expo West recap, did it really even happen? I had a great |
| 1:56.3 | time debriefing the show with three of our team members who got to walk the floor a lot more than I did. |
| 2:01.4 | Listen and hear about their favorite trends, brands, and a few special moments that we all had at the show. |
... |
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