#133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 19 March 2024
⏱️ 59 minutes
🧾️ Download transcript
Summary
In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry.
Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the startup community.
Gain valuable insights into the intricacies of new product launches, with Jamie advising a strategic approach starting from a basic recipe aligned with consumer preferences. He touches upon formulation development, emphasizing weight percentages and packaging considerations for long-term product integrity.
Jamie also explores the decision-making process between self-manufacturing and utilizing contract manufacturers, weighing the pros and cons based on preferences, skills, and resources. The profitability aspect is thoroughly addressed, highlighting the significance of cost coverage, profit-maximizing factors, and efficient production processes.
Don't miss the first part of this episode - Tune in now!
Listen in as Jamie shares about:
Determining the Gold Standard and Certification
Documentation for Quality and Scaling
Building a DIY Fluidized Bed Dryer
Recall and SOP (Standard Operating Process)
Sourcing Industrial Ingredients
Packaging Selection and Shelf Life
Networking and Professional Help
Common Problems in Product Manufacturing
Considerations for Self-Manufacturing vs. Contract Manufacturing
Cash Management and Inventory Planning
Episode Links:
Catapult Commercialization Services Website
Jamie’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup CPG to get |
| 1:18.1 | $600 of free design credits. I want to provide people with the ammunition to go in multiple different directions if needed |
| 1:35.1 | based on what's right for them and their brand. |
| 1:37.2 | I mean, at the end of the day, nobody gets into this industry on their own. |
| 1:40.4 | It takes an army of people to get you trained on the food and beverage industry and how it works. And I just want to be kind of there to help people to do exactly that. So yeah, I'm |
| 1:49.8 | always going to respond to questions, especially if I find them particularly challenging. |
| 1:53.8 | Hello, CPGers. Welcome to the startup CPG podcast. I'm your host, Daniel Sharf. I have been so |
... |
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