1335: How to Sell More Houses Even If You’re Not Techy with Lori Santarsiere

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 9 October 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if the secret to thriving in a tough real estate market isn’t AI or using a lot of technology... but getting back to the basics? In this episode, we have Tampa-based agent Lori Santarsiere, who proves that mastering fundamentals and building real community connections can lead to massive success. With over 12 years in the business and deep family roots in real estate, Lori shares how she’s turned simple strategies like hosting local events, sending personalized postcards, and nurturing past client relationships into consistent growth, even in a down market. Listen now to discover how focusing on people, not just properties, can transform your real estate business! Links: Follow Lori Santarsiere on Instagram Check out Lori Santarsiere’s Website Follow Sara Denig on Instagram Follow Christina Leavenworth on Instagram Follow Aaron Amuchastegui on Instagram Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2026 Mastermind: Get your tickets HERE!

Transcript

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0:00.0	Hey, hey, real estate rock stars.
0:02.0	Today we are joined with Lori Santa C. Erie,
0:05.0	and this woman is killing it,
0:08.0	selling more than ever in a down market
0:11.0	and not using a whole lot of technology,
0:13.0	just going back to the basics,
0:15.0	being a little bit extra for her clients,
0:18.0	and it is paying her back big time.
0:20.0	You are going to love this episode because it's going to help you sell more houses.
0:46.6	Okay, I am happy to introduce Lori Santa C. Erie out at Tampa, Florida, and she comes from a family of nine realtors.
0:54.9	How are you doing, Lori? I'm doing well. How are you? Doing great. Tell us a little bit about yourself and how the heck you have nine realtors in your family.
1:00.6	Yes. We are a very competitive family. But the competition stays a little low because we all work different areas of Florida. So it works out well on that front. But yeah, my sister started it.
1:05.9	She got her license and it just kind of trickled down from there that everybody wanted to
1:09.6	follow the leader. And I was the last one to get my license and happy to say that I am doing the best out of all of us. Would they agree with you on that? They kind of have to. Numbers don't lie. Absolutely. So what made you want to get into real estate? I mean, you got to see firsthand probably them dealing with all the craziness. And yet you still chose to jump in. Yes. I mean, like I said, it was a competitive thing. I would hear them
1:32.0	complain about things. And I'm like, I could have handled that better. You know, so,
1:36.1	but I also watched a million dollar listing and thought to myself, oh, that looks easy. It's not.
1:41.0	But decided, let's go ahead and jump in feet first. It took me a couple years to
1:45.4	get going, but after I did, it was just full steam ahead. And you've been doing this about 12 years now?
1:51.2	Correct. Awesome. Tell me what your business looks like today. Today, I'm fortunate enough that
1:57.1	even in a down market, my business is thriving. My brokerage has actually given me
2:02.0	shout-outs and recognitions at our meetings that I have increased my volume tremendously this year,
2:07.7	even with the lack of business of people is complaining about. But it's really repeat referral
	...

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