1334: Marketing + Sales in New Development Real Estate with Erica Sachse

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 2 October 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

How can agents and developers win big in the competitive new development market? In this episode, Erica Sachse, co-founder of Powered by DMT, explores how integrating marketing, media, PR, tech, and sales creates a seamless strategy for developers. From targeting buyer personas to streamlining processes for condo towers in New York and Miami, Erica shares why her brokerage’s approach improves accountability and results. She also offers tips for agents breaking into new development, plus how tools like ChatGPT can give you an edge in understanding your market. Packed with fresh insights and strategies, this episode is a must-listen for anyone looking to level up in real estate. Tune in to this episode now! Links: Follow Erica Sachse on Instagram Learn more about Powered by DMT – Erica Sachse Follow Sara Denig on Instagram Follow Christina Leavenworth on Instagram Follow Aaron Amuchastegui on Instagram Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2026 Mastermind: Get your tickets HERE!

Transcript

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0:00.0	Hey, real estate rock stars. This is Aaron Amitustagi. Hey, I am back for another episode,
0:04.4	really excited about this one. Today I get to interview Erica Saxi from New York.
0:09.1	She's going to talk about her brokerage, about her business, and we're going to get into
0:12.7	some new construction stuff and just about anything else you can think about in real estate.
0:15.8	Erica, how are you?
0:31.6	I'm doing great.
0:32.6	You and I were rocking our cowboy boots, so I'm having a great day.
0:36.6	Yes, we should have hit record at the very beginning and people would have seen we were actually our cowboy boots. So I'm having a great day. Yes, we should have hit record at the
0:38.9	very beginning and people would have seen we're actually real fun people over here with part of our
0:43.7	experience. How long have you been an agent? So I actually am not an agent. So my business partner,
0:50.6	Alyssa, is an agent. She has been an agent for about 14 years. She started
0:55.3	her career in New York, and I actually met her there. So our brokerage is unique because it is
1:02.9	an integrated marketing and sales brokerage. So I run the marketing side. I actually started out
1:09.3	with starting a marketing agency based in New York,
1:12.5	started working with Alyssa when she was an agent on her new development projects in New York.
1:17.6	And we really saw the magic that happened while we combined the science of marketing with the art of
1:26.4	brokering. And then we launched our own
1:29.2	brokerage to offer those integrated marketing and sales services.
1:33.4	So I'm coming at it from a bit of a different perspective because my entire world and my
1:42.4	job and the marketing side of the team is all about how do we help our agency. you know, entire world and my entire, um, job in my,
1:44.8	and the marketing side of the team is all about how do we help our agents sell better,
1:49.3	more efficiently,
	...

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