133: The Five Elements of Your Personal Brand, with Heather Backstrom

Coaching for Leaders

Dave Stachowiak

Management, Careers, Business

4.8 • 1.6K Ratings

🗓️ 24 March 2014

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Heather Backstrom: Executive Coach

What is a personal brand?

Personal brand is who a person is from the inside out.
It’s not about external looks – that is personal image (also important, but different).

1. Values

Knowing our values can provide clarity on the kind of work and work environment we choose.
To help get clarity on your values, you may wish to utilize Dave’s values exercise at this link.
Consider experiences in your life that really brought you joy – what values show up?
For more on values, check out Coaching for Leaders episode 20.

2. Vision

It’s about where you are now and where you wish to go.
Create a target for yourself by defining it visually or in writing.
“You can’t hit a target you don’t even have.” -Zig Ziglar
For a journaling app, check out Day One.
For more on vision, check out Coaching for Leaders episode 22.

3. Purpose

Vision is where your head is and purpose is how you get there.
Vision is the future and purpose is what’s happening in the present.
Dave spoke about being a “curator of wisdom about people.”
Without purpose, we tend to get caught up in other people’s lives and lose our own way.

4. Authenticity

Personal brand is about bringing out the best of who you are.
Borrow wisdom from others, but make it your own.

5. Perception

We define our world and other people by our perceptions.
The language we use can change how people perceive us.
Heather and Dave both mentioned that they struggled most with this element.

What action will you take enhance one of these five elements of your personal brand?

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Transcript

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0:00.0	We all know what corporate brands are, but do you have clarity on your own personal brand?
0:06.0	Today we examine the five elements of an effective personal brand with Coach Heather Backstrom.
0:12.0	This is Coaching for Leaders, Episode 1. brand with Coach Heather Backstrom.
0:12.5	This is Coaching for Leaders, episode 133.
0:16.6	Produced by Innovate Learning,
0:19.0	Maximizing Human Potential. human potential. Greetings to you from Orange County, California.
0:28.1	This is coaching for leaders and I'm your host Dave Stahoviac. This is a weekly coaching show to help us all be better leaders
0:37.0	through improved communication, human relations, and personal productivity.
0:43.0	The people side of organizations and business and productivity.
0:47.4	And I'm so glad that you are back again for another week of the show and today we are tackling a topic that for all of us is an
0:58.2	important one but for many of us and me included have not done as much thinking or looking at as probably we should
1:07.6	and part of the reason for me is that the topic of personal brand is one that tends to be a little more fuzzy for some of us or even fluffy a little bit.
1:19.0	And when we think about personal brand, we wonder what does that mean and why would it be a
1:25.6	value to me to think about my personal brand and think about the elements of it
1:31.2	and to begin to look at it strategically and I'm so glad today to
1:35.8	welcome actually a past guest to the show and that is Heather Baxterum.
1:41.4	Heather and I are old friends and she was on the show back on episode
1:45.2	number 77 when we talked about living and working with purpose. Heather is an executive coach
1:52.3	and she has worked with leaders in the health care,
1:55.0	aerospace and non-profit industry.
1:57.5	She has done a tremendous amount of work and
2:04.0	spend a lot of time working with clients around this practically.
	...

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