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The Startup CPG Podcast

Nowhere Bakery Swims in the Shark Tank!

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 14 March 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow.


Get the inside scoop on Nowhere Bakery's Shark Tank experience, from filming multiple episodes daily to managing the surge in demand post-airing. The founders share insights into their meticulous Shark Tank application process, emphasizing the intensive selection rounds and strategic preparations for significant exposure.


Tune in now!


Listen in as Saphira and Maurizio share about:


Nowhere Bakery’s Product Line and Distribution

Team and Growth

Collaboration with Gwyneth Paltrow

Casting Process

Appearance on Shark Tank

Commercial Kitchens

Preparation for Increased Demand


Episode Links:

Nowhere Bakery’s Website

Nowhere Bakery’s  Instagram


Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics


Transcript

Click on a timestamp to play from that location

0:00.0

Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency

0:06.6

partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by

0:11.6

Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from

0:16.6

the community, I personally actually worked with Leon and the daybreak team for my previous

0:21.5

beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands

0:27.0

in the community. In my view, his team is the most affordable and most effective option out there.

0:32.8

They will fix up your listing and get you set up with the right creative. And they have a much more

0:37.9

reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like

0:43.4

5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer

0:48.1

is super affordable and he does incredible work. He will manage your operations, advertising,

0:53.2

deal with the most challenging aspects of getting

0:55.4

you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has

1:01.5

years of experience across all of CPG, and I'm super confident that you're going to love

1:06.1

working with them. If you want to reach out to him, you can message him on the startup CPG Slack,

1:10.6

Leon Lewis,

1:11.2

daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup CPG to get

1:18.1

$600 of free design credits. Obviously, I can't go this route.

1:32.1

So I have to carve my own path.

1:34.4

And so I've always been tinkering and trying and failing and failing until I hit the peak

1:41.4

of failure, which is acting for the last 20 years and being told no repeatedly.

1:46.5

So I have very thick skin for this and I think that's why we work so much, so great as a team and

1:51.6

able to prevail. And so that's when I started getting into the kitchen and making desserts

...

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