Very interesting company. Wave apps, again, another great example of one of these folks using

kind of a free-meam model. We've had a lot of these people on, Congo came on, same kind of model.

It's really interesting. Get Postman also doing it. We've had PLEBO came on, 70,000 customers,

freemium model. Another good one to study here. Again, launched in 2011 in the financial technology space, really serving small business owners. That's it. They currently have,

you know, between 10,000 and 100,000 paying customers paying 70 bucks a month, growing 80 to 100%

year over year, hoping you hit 50 million bucks in ARR by the end of the year in 2019. Less than 2%

logo churn per month, really hard to do in this space, super healthy. That's because they understand

the activation metrics, paying less than 70 bucks to acquire a new lead that they're confident

will convert. And, you know, definitely before 24 months of using the platform. Team of 200 people

based mostly in Toronto and other remote locations. This is the top entrepreneurs podcast

where founders share how they started their companies and got filthy rich or crash and burn.

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We went from a couple of hundred thousand dollars to $ two point seven million. I had no money when I started the company.

It was $160 million, which is the size of any IPOs.

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major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone.

My guest today is Kirk Simpson.

He's a serial entrepreneur and co-founder and CEO at a company called Wave,

...