commit to one thing and go for it. He launched Hipplead group to about 100 grand per month in

revenue, but was unhappy because it was a combination of service-based revenue and high-churned

SaaS revenue. He said, you know what? Let's take what we've learned from these, you know,

50 or 60 or, you know, 200-ish customers and kind of codify it into his new product. Go Sona.

It's a play on persona, really a place for salespeople or sales seems to manage all of their people data.

Interesting space, hypercompetitive.

We'll see what happens.

Launched in 2012, 17 people all around the country.

Currently, about 150 grand in total revenue.

That's up from about 120 grand just a year ago.

50 customers paying about 3 grand per month, 200,000 bucks raised.

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

Each episode features revenue numbers, customer counts, and other insider information

that creates business news headlines.

We went from a couple hundred thousand dollars to 2.7 million.

I had no money when I started the company.

It was $160 million, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time, major outlets like Inc are calling

us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

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