1307: How to End Our Unconscious Beliefs About Money with Paco de Leon

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 19 January 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Paco de Leon, founder of financial education company The Hell Yeah Group, shares advice from her upcoming book, Finance for the People: Get a Grip on Your Finances. The book addresses our gaps between financial intention and behavior, how money is a proxy for power and a special message for those who have been victims of inequality. Learn more about Paco and her work on her website. Want more articles and videos by Farnoosh? Check out www.cnet.com/somoney. Subscribe to her weekly So Money newsletter for the latest updates and advice. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Alex met Sam at nursery. They were first loves. They built forts together, shared sandwiches in high school and were each other's first kiss.
0:12.0	They were the dream couple until Sam got into EDM music.
0:18.0	While Alex enjoyed folk, first loves are kind of like your current account. If they aren't working for you anymore,
0:26.5	maybe it's time to switch with the current account switch service.
0:30.5	So money episode 1307, Poco De Leon author of Finance for the People.
0:36.5	You're listening to So Money, with award-winning money guru, Farnoosh Karabi.
0:41.5	Each day, in a 30-minute dose of financial inspiration from the world's top business minds, authors, influencers, and from Farnoosh herself.
0:51.5	Looking for ways to save on gas or double your double coupons? Sorry, you're in the wrong place.
0:56.5	Seeking profound ways to live a richer half your life. Welcome to So Money.
1:02.5	That to me was like a punch in the face and like a kick in the belly at the same time.
1:08.5	And it made me, it just spiraled me into questions like, what am I doing with my life?
1:15.5	Welcome back to the show, everybody. I'm Farnoosh Karabi. Our guest today is a friend of the show, Poco De Leon.
1:21.5	Financial expert and founder of the Hellyard Group and new author of the book Finance for the People.
1:28.5	An illustrated practical guide to navigating your financial life, no matter your financial situation.
1:34.5	This is one of the most inclusive thoughtful guides to money that I've read in quite some time.
1:40.5	If you remember Poco from an earlier episode of So Money back in 2019, December of 2019,
1:45.5	she and I discussed all her different career experiences in banking, consulting, the marijuana industry,
1:52.5	why she realized that her true mission was helping creative people understand their money,
1:57.5	how that led to creating the Hellyard Group.
2:00.5	In our conversation today, Poco talks about why there are so many gaps between our intentions and our behaviors around money.
2:08.5	Why money is a proxy for power, and that's a good thing, and her message, an important one,
2:13.5	for those of us who feel we've become victims of financial inequality.
	...

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