Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts of

the how of business, David and Henry. Welcome to another episode of the how of business.

It's Henry Lopez with you here today and a special

guest, Alessandra Colacci, that I pronounced that correctly. You did. It's a tough one, but you got it.

Well, great, excellent. Well, welcome to the show. Alessandra has a broad background. I'll just give you a

brief introduction here and then I'll have her add to it. She is a live streaming and social

media strategist and I'm excited to get into the whole live streaming part of it. And the founder

of Influence Buzz. Influence Buzz is a company that works with businesses to help them increase

their reach and collaborate with influencers, to develop unique content

for live streaming, for social media, online marketing, and other platforms. And she has also

had a successful podcast by the name of Influence Buzz, and I'll come back to that. It's a great

podcast for those of you who are podcast listeners.

Against that, that's Influence Buzz. She's a marketing and a professional with many years of

experience and a diverse set of skills. As I mentioned, she was previously the founder of a startup

that was among the first to provide apps for social media sites and profiles, social media sites and profiles.

That site that she founded was named in the Wall Street Journal is one of the top 10 most

visited app sites worldwide with over 21 million monthly visitors.

So a lot of success there in the past.

She's a recognized, she is recognized as an innovator,

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