Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts

of the how of business, David and Henry. Hi, David. How are you today? Good. How are you, Henry?

I'm doing great, and I'm excited about this podcast on delivering remarkable customer service. It's something that's dear to both of our hearts. It's something we're extremely passionate about, and we want to get right into it, which is what is it that we're going to talk about? We're going to talk about this thing that's quite the challenge. You can talk about delivering customer service. You can think about it. You could want to. But to actually execute it on a consistent basis, I have found in my experience, and I think you would agree, is a difficult thing to pull off. There's a lot behind it. You can't just give it lip service. There's a lot to

it. I would agree. And so how do you start that? How do you begin to make it part of your work

environment, your business, your culture? I don't think there's a quick fix to this. I think it takes a lot

of work. I think it starts at the top and ends at the top.

And so I want to get right into the first question that we'll talk about, which is, what is it?

What is remarkable customer services?

How do you define that?

You know, I want to point out that one thing that you did, when we started our business, which is a food service retail business,

so everybody has a kind of a basic idea of what it is.

But you started off with the topic of remarkable customer service, and you're very focused

on that, and you're focused on that term.

So one thing I want you to do is define.

We talk about customer service, but we want to take it a step further and define what remarkable customer service is.

Right. And I got that from a great book called The Purple Cowell by Seth Godin. To me, it's a must read, a very easy read. It's not a very long book, but extremely insightful. And that's where I got

the terminology from. He defines it a couple of quotes I want to share from that book. It's something

remarkable is worth talking about, worth noticing, exceptional, new, interesting. Remarkable

marketing is the art of building things worth noticing right into your product or service.

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