12: Call to Action Marketing
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 23 May 2016
⏱️ 41 minutes
🧾️ Download transcript
Summary
Call to Action marketing and advertisement methods we have applied at our small businesses, including direct response ads, direct mail, and other marketing techniques.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business. |
| 0:10.3 | The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way. |
| 0:18.6 | This podcast series focuses on the everyday common business issues, |
| 0:22.6 | challenges, and opportunities that face the small business owner. So here now are your hosts of the |
| 0:27.8 | How of Business, David and Henry. If we think of cycling, and especially for someone like me, |
| 0:37.1 | who's not a great writer, I've been at it for about five years, and I still get dropped, and I still have days where I can't keep up. |
| 0:44.2 | But it's so analogous to, I think, the challenges of business in that you can't give up. |
| 0:51.7 | You've got to get right back out there the next week and you try again. |
| 0:55.4 | And there are days when you go out there and you just don't have it and you fail miserably, |
| 1:00.1 | but you keep at it and you notice that over time you develop a stamina and improvement, a skill. |
| 1:08.4 | And so you have to stick to it and you got to work hard at it. And you fail sometimes. You fail miserably. For us, the worst failure, at least for me, is getting dropped in a group ride, right? It's embarrassing. It's no fun. You're having to then ride by yourself. But then there's a part of me sometimes it says, you know, the heck with this. |
| 1:28.5 | I don't want to do this anymore. |
| 1:29.5 | But that's where you fight through and you say, no, no, no, I'm going to keep doing this. |
| 1:33.3 | And I think it's so analogous to business and small business in particular. |
| 1:38.6 | Yeah, I definitely agree with that. |
| 1:39.9 | We did a ride this weekend in Dorago, Colorado has a big bike festival during Memorial Day weekend. |
| 1:45.7 | It's called the Iron Horse Bicycle Classic. |
| 1:48.9 | And the origination of that was there's a steam train that goes from Durango, Colorado to Silverton, Colorado, which is a mountain mining town way high in the mountains of Southwest Colorado. |
| 1:59.7 | And the steam train leaves at 8 o'clock. |
| 2:01.5 | And in the 70s, a few five or 10 people decided on the first day, |
| 2:06.2 | which is typically the weekend of Memorial Day when the train runs. |
| 2:09.2 | Let's see if we can race the train to Silverton. |
... |
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