This is Rebecca Leib, author of content,

the Atomic Particle of Marketing,

the definitive guide to content marketing strategy,

and you are listening to the Marketing Book Podcast. Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing

field of Modern Marketing.

And now here's your host, Douglas Birdette.

Hello, thanks for joining me on the Marketing Book Podcast, which is named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help you

discover new ideas about what's actually working in modern marketing and

sales. Don't worry about taking notes. You can find links to everything

linkable in this episode's show notes at marketingbook podcast

dot com, which is also where you can sign up for the marketing book podcast newsletter so you

never miss an episode. This episode of the Marketing Book Podcast is sponsored by Content

Marketing World 2017 this September. I'm going to be there. How about you? Content

Marketing World is the one event where you can learn and network with the best and brightest in the content marketing industry including several authors who have been guests on the marketing book podcast.

You will leave the conference with all the materials you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business.

To register and get the best price do two things. First, go to

marketingbook podcast.com and click on the content marketing world banner.

Make sure to go through marketingbook podcast.com so they'll know I sent you.

Seriously, there's a bottle of Scotch in it for me for everyone who registers through

Marketing Book Podcast.com.

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