This is Laura Bush, author of Powering Content, Building a NonStop Content Marketing Machine, and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the

quickly changing field of modern marketing and now here's your host Douglas

Burnett. Hello thanks for joining me on the Marketing Book Podcast, which is named by

LinkedIn as one of 10 podcasts that will make you a better marketer. My goal

for this podcast is to help you discover new ideas about what's actually working

in modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this episode's

show notes at marketingbook podcast.com, which is also where you can sign up for the marketing book

podcast newsletter so you never miss an episode. This episode of the

marketing book podcast is sponsored by Content Marketing World 2017 this

September.

I'm going to be there.

How about you?

Content Marketing World is the one event

where you can learn and network with the best and brightest

in the content marketing industry,

including several authors who have been

guests on the marketing book podcast. You will leave the conference with all the

materials you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business.

To register and get the best price, do two things.

First, go to Marketingbook Podcast.com and click on the content marketing world banner.

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