This is This is Chad S White, author of Email Marketing Rules, Checklist Framework and 150 Best Practices

for Business Success, and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Perdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn

as one of 10 podcasts that will make you a better marketer. My goal for this podcast is to help you

discover new ideas about what's actually working in modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this

episode's show notes at marketingbook podcast

dot com, which is also where you can sign up for the marketing book podcast newsletter so you

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This episode of the marketing Book Podcast is sponsored by Content

Marketing World 2017 this September. I'm going to be there. How about you? Content

marketing world is the one event where you can learn and network with the best and brightest in the content marketing industry including several authors who have been guests on the marketing book podcast.

You will leave the conference with all the materials you need to take a content

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Make sure to go through marketingbook podcast.com so they'll know I sent you.

Seriously there's a bottle of scotch in it for me for everyone who registers

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