Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency

partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by

Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from

the community, I personally actually worked with Leon and the daybreak team for my previous

beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands

in the community. In my view, his team is the most affordable and most effective option out there.

They will fix up your listing and get you set up with the right creative. And they have a much more

reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like

5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer

is super affordable and he does incredible work. He will manage your operations, advertising,

deal with the most challenging aspects of getting

you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has

years of experience across all of CPG, and I'm super confident that you're going to love

working with them. If you want to reach out to him, you can message him on the startup CPG Slack,

Leon Lewis,

daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup CPG to get

$600 of free design credits. If you want to set your brand apart at Kroger, you really need to know your shopper.

So Kroger is a massive company, and they have stores that range from very sort of value, community stores up to very upscale.

But, like, your brand is not going to be relevant for everyone.

So know your shopper and by knowing your shopper, you're going to want to know where to pitch

it for over.

You're not going to get 10 items enterprise wide.

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