127 The End of Advertising by Andrew Essex

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 16 June 2017

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex

Transcript

Click on a timestamp to play from that location

0:00.0	This is Andrew Essex, author of The End of Advertising, Why It Had to Die, and the Creative
0:04.8	Resurrection to Come, and you are listening to the Marketing Book Podcast.
0:11.2	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:15.9	in the quickly changing field of modern marketing and now here's your host Douglas
0:21.6	Burnett. Hello thanks for joining me on the Marketing Book Podcast,
0:24.8	which is named by LinkedIn is one of 10 podcasts
0:27.4	that will make you a better marketing.
0:29.5	My goal for this podcast is to help you discover
0:31.9	new ideas about what's actually working in
0:34.4	modern marketing and sales. Don't worry about taking notes. You can find links to
0:38.1	everything linkable in this episode's show notes at marketingbook podcast
0:41.9	dot com which is also where you can sign up for the marketing book
0:45.2	podcast newsletter so you never miss an episode. This episode of the
0:49.9	marketing book podcast is sponsored by Content World 2017, this September.
0:55.0	I'm going to be there.
0:56.5	How about you?
0:58.0	Content Marketing World is the one event
1:00.0	where you can learn and network with the best and brightest
1:02.0	in the content marketing
1:03.1	industry including several authors who have been guests on the marketing book
1:07.0	podcast. You will leave the conference with all the materials you need to take a
1:11.4	content marketing strategy back to your team and to implement
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.