Creativity is shooting at a moving target and that's what makes it different from sports,

but the analogy still kind of works out. You fine tune your understanding of other people, but more importantly, you also fine tune your understanding of other people but more importantly you also

fine-tune your understanding of yourself and meeting those two things in the

middle is what someone might define as quality. I'm Greg Gunn. Okay, I've got a question for you.

When you hear the term side hustle, how does it make you feel? Maybe you get excited and think of that one thing you feel really passionate. it makes a

a cringy chill down your spine. I ask because our guest today really hates that phrase and he's not alone.

You may recall our conversation with Austin Cleon where he shared his own contempt for that same term.

Now when it comes to words and language, nuance is everything.

Two people can say the exact same thing, yet each means something very different.

And that important nuance is often amplified in

writing. One person's hustle is another person's cringe. Today's guest is a

writer and the editorial director at Wonder Shuttle. If you're an avid reader and a

Kanye West fan, then you may have already read some of his work. He's the

author of the unique e-book The World According to Kaniy. It's really interesting and also free to read so

check it out if you get a chance. Now the thing I enjoyed most about the conversation you're

going to hear is how much it challenged

the way I think about creativity and how important it is to make room for and be

receptive to other perspectives. I mean that's what creativity is right finding unexpected and

alternative ways to see things. Please enjoy our conversation with Herbert Loy.

Herbert can you introduce yourself and tell us a little bit about what you do?

Yeah, for sure.

So my name is Herbert.

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