128. Building a $10 Million Online Fitness Business with Cristy "Code Red" Nickel
The Kris Gethin Podcast
Kris Gethin
4.9 • 598 Ratings
🗓️ 22 September 2020
⏱️ 45 minutes
🧾️ Download transcript
Summary
Welcome back for Week 3 of our Business Series! Joining us today is professional boxer, celebrity trainer and founder of Code Red, Cristy Nickel. Cristy went from broke college student to struggling professional fighter. After 7 years in the ring, Cristy went on to found Code Red Lifestyle, a $10 million online coaching business. In this episode we discuss the trials and lessons she has learned growing Code Red into a HUGE lifestyle brand!
Time Stamps
- From a professional boxer to "Code Red." Cristy's humble beginnings and why she is now spreading the message of hope and healing. [1:22]
- How she grew her online business to $10 million! [4:40]
- Attention Personal Trainers! Cristy's Top 3 Things to Stand Out in this Space. [5:52]
- Why you GOT to utilize your email list. [7:35]
- To sell is to serve. Why she does NOT endorse products that she doesn't use herself. [9:05]
- How to monetize your newsletter. [10:36]
- The value of having a community. [12:30]
- How to nail down your target client. [13:43]
- What is her weight loss protocol? [15:25]
- Her incentive for recognition. [17:44]
- Cultivating a culture. [19:25]
- Breaking down her programs and the value they provide. [20:58]
- How her corporate wellness programs came about? [25:54]
- How she would package the 'Quarantine 15'. [30:50]
- Why we ALL have something unique to offer. [34:55]
Connect with Cristy!
- IG: @cristycodered
- FB: Code Red Lifestyle
- YouTube: Cristy Code Red
- Website: Cristy "Code Red" Nickel
- Podcast: Rebel Weight Loss and Lifestyle
Related Links/Products Mentioned
- The Code Red Revolution: How Thousands of People are Losing Weight and Keeping It Off WITHOUT Pills, Shakes, Diet Foods, or Exercise
- Code Red 10 Pound Takedown Challenge
- Bollywood Body by Design
- Register today! #Quarantine15 Challenge
Episode Sponsors
- 80% of Americans are deficient in magnesium. To make matters worse... there are 7 different types of magnesium and most supplements only contain 1! That is where Magnesium Breakthrough from BiOptimizers comes in with the world's most potent, and FIRST full spectrum magnesium supplement. Visit MagBreakthrough.com/Kris for 20% off your first order.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Well, thank you for coming on, Christy. Welcome to the show. |
| 0:02.7 | This, look at us. We look like a couple of pros here. This is so great. We're convincing, do you think people are bored into it? I think so. Well, look, I look at, you know, we're walking the talk. I think we, I think we know what we're talking about. And the funny thing, this is the funny thing that I have to start this story with this interview. |
| 0:21.5 | I've mentioned it a couple of times that I had no idea who you were. |
| 0:24.6 | You had no idea who I was up until about, I don't know, when you moved in, how long ago was that? |
| 0:29.4 | Yeah, a year and a half. |
| 0:30.5 | Yeah, we are neighbors. |
| 0:32.2 | We are neighbors. |
| 0:33.4 | And I saw this chick on our very quiet neighborhood who had, I think, blue hair, blue Mohawk. |
| 0:40.8 | And I'm like, who is this? |
| 0:42.3 | And then we started chatting and we met each other just the once, myself, your husband, my fiancee. |
| 0:50.4 | And then I didn't see you after that because you're always working. |
| 0:54.1 | I'm always working until I went to Barnes & Noble and I saw your book on the shelf next to mine. I'm like, oh my God, this woman is a trainer. She's an author. Who is this girl? It's awesome. And here we are. Yeah, and I saw you looking like a freight train coming up and down the road. I was like, dear God, dear God, who's that guy? Don't mess with him. |
| 1:12.6 | I thought the same about him. |
| 1:14.6 | So we caught each other's attention, and here we are now. |
| 1:17.6 | Did you know that there's one phase of sleep that almost everybody fails to get enough of, and that is deep sleep? |
| 1:25.6 | I know this personally because I ask my clients to send me |
| 1:28.7 | their quantifiable sleep scores. So if they've got a whoop or a bar strap or ring or Fitbit, |
| 1:36.6 | whatever, I see the majority of time, unfortunately they are lacking in deep sleep. And usually |
| 1:42.6 | this is because people are lacking in magnesium. |
| 1:46.0 | The majority of people today are deficient in magnesium. And not just one or two types, |
| 1:51.0 | but there are seven forms of magnesium, which is essential for sleep. This is a great mineral, |
| 1:58.0 | but unfortunately this mineral is deficient in soil, so we do have to supplement with it the majority of the time. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kris Gethin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kris Gethin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.