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The Kris Gethin Podcast

127. From £70 per Week to Outselling Cadbury's with His Billion Dollar Brand with Alan Barratt

The Kris Gethin Podcast

Kris Gethin

Fitness, Health & Fitness, Nutrition

4.9 • 598 Ratings

🗓️ 15 September 2020

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back for Week 2 of our Business Series!  This week Kris is sitting down with his long time friend and co-founder of Grenade Alan Barratt.  Alan has spent over 30 years in the fitness industry and become one of the top Fitness CEO's in the UK.  That experience has allowed him to build one of the UK's fastest growing companies and give back through Richard Branson's Virgin Startup Mentorship Program.

 

Time Stamps

  • How he got into the supplement business. [2:07]
  • From hobby to obsession: The untold story of the birth of Grenade Supplements. [12:20]
  • How his interest in the military, inspired his product design. [17:58]
  • Alan on his longevity and success in the industry. [26:50]
  • How Richard Branson's mentorship has impacted his business. [29:40]
  • Why he is a BIG believer in having well-defined goals and to-do lists. [39:00]
  • Breaking down the distribution process of Grenade. [46:35]
  • Is he of the belief in the grab and go mentality? [49:45]
  • What are supplement companies doing WRONG and what have Grenade done RIGHT? [59:55]

Connect with Alan!

Related Links/Products Mentioned

Episode Sponsors

  • 80% of Americans are deficient in magnesium.  To make matters worse... there are 7 different types of magnesium and most supplements only contain 1!  That is where Magnesium Breakthrough from BiOptimizers comes in with the world's most potent, and FIRST full spectrum magnesium supplement.  Visit MagBreakthrough.com/Kris for 20% off your first order.

Transcript

Click on a timestamp to play from that location

0:00.0

Hello everybody, Chris Getten here and welcome to another episode of the Knowledge Podcast.

0:05.0

I'm trying to keep a straight face here because I know when I have a conversation with a gentleman

0:09.0

on the other end of the line here, yeah, he's sticking a finger up to me and yeah, this is on YouTube, by the way, Alan.

0:16.0

I don't care. We go back a long way and I knew this gentleman just at the very cusp of in beginning his supplement brand back in the UK.

0:25.6

And we've had some laughs along the way. We got introduced by a mutual friend called Gary Phillips.

0:30.6

And that person on the other end of the line is the co-founder of Grenade Supplements. Alan Barrett. Welcome to the show, sir.

0:38.3

Oh, hi, Chris. Good to speak to you.

0:40.3

Why is it taking so long to do this? Actually, I know why. You wouldn't have me on before. Yeah, I said last year I should do a podcast and you're like, no, you're right, thanks. I'm busy. Yeah, I was like, forget that. Did you know that there's one phase of sleep that almost everybody fails to get enough of,

0:57.0

and that is deep sleep? I know this personally because I ask my clients to send me their quantifiable sleep scores.

1:03.0

So if they've got a whoop or a biostrap, an oaring, or Fitbit, whatever, I see the majority of time, unfortunately, they are lacking in deep sleep.

1:14.6

And usually this is because people are lacking in magnesium.

1:18.6

The majority of people today are deficient in magnesium.

1:22.6

And not just one or two types, but there are seven forms of magnesium, which is essential for sleep.

1:29.7

This is a great mineral, but unfortunately, this mineral is deficient in soil, so we do have

1:36.0

to supplement with it the majority of the time.

1:39.2

So bioptimizers have created an awesome supplement that I've been taking for almost a year now,

1:45.9

and that's called Mag Breakthrough, Magnesium Breakthrough, okay?

1:50.3

And you can get it right now at 20% off.

1:54.6

All you've got to do is go to www.w.com byoptimizers.com forward slash Chris, and then use Chris 20. That is K-R-I-S-20, the number 20,

2:07.2

for 20% off any order. Well, I tell you what, what I planned on doing, Alan, and I think

2:14.5

I may have told you this at the time, what I wanted to do at some stage, I wanted to

2:18.9

transition this podcast for a little while into business. Because I've had, you know, a lot of

...

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