I'm pulling on my driveway. We all know what that means. It's time with their drive to work.

Okay, today I'm going to talk all about San Diego Comic-Con 2025. I just got back.

So I was going to tell you everything that went on at San Diego. Okay, so, now for those regular listeners, I go to San Diego Comic-Con every year,

and normally I run a panel.

This year, there's an extra bonus panel we're going to talk about.

Okay, so I guess the first big thing that's important is the big announcement we made at San Diego Comic-Con was about Spider-Man.

So we are doing a series of Marvel sets, and the very first one is coming out this September, September 24th.

And it is Spider-Man.

And so I will be doing a podcast all about Spider-Man.

And you get to hear about how Spider-Man came to be.

But today, though, it was about Sainio Gamma God, although Spider-Man plays a pretty big role.

I think from a timing perspective, it's not exactly when we wanted to be making a big push on Spider-Man,

because it was the pre-release weekend for Edge of Eternities.

But the synergy between announcing Spider-Man at San Diego Comic-Con was just too big, too exciting.

So we did. It's a little earlier that we would normally do the kind of pre-information we did.

But like I said, sometimes you've got to lean into the synergy.

So we did a bunch of things at San Diego Comic-Con.

One of the things we did is we did what's called a Spider-Man activation,

which was over at the Hard Rock Cafe.

We sort of took one of the ballrooms and turned it into

Queens, New York. And you get, like, there's this various, basically the idea was you could go.

There were picture opportunities. There were a lot of cool, you could pose with the Spider-Man

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