Founded to Detectify back in 2014, has since scaled up to 700 paying customers, paying about

180 bucks a month, so doing about 126 grand per month in revenue. That is up almost 3x from the

same time last year where they were doing about 40 grand per month, 102% net revenue expansion

annually, $500 cac. So payback is about five months. They assume lifetime value is about 36 months.

And when you wait in, obviously, margin and churn,

then you're looking at about a $5,000 lifetime value.

Again, team of 30 based in Sweden, building up the product.

This is the top entrepreneurs podcast where founders share how they started their companies

and got filthy rich or crash and burn.

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

We went from a couple of hundred thousand dollars to $2.7 million.

I had no money when I started the company. It was a hundred and sixty million dollars,

which is the size of any IPOs. We're a bit strapped. We have like a 22,000 customers.

With over five million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka,

and here's today's episode.

Hello, everyone.

My guest today is Rickard Carlson.

He's the CEO and co-founder of Detectify.

His background is as a geek with MSC

and applied physics, went to management consulting,

...