#125 The Most Common Lawsuits Hitting Brands Right Now with Handel Food Law
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 23 January 2024
⏱️ 57 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Want to learn about the top claims against emerging CPG brands?
Join Daniel Scharff in this episode of the Startup CPG podcast to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law. From the surge in lawsuits against emerging brands to the nuances of labeling and disability compliance, Lauren provides prevention tips and strategies for both small and established brands.
Gain insights into specific areas of litigation, including false advertising, health claims, and ADA compliance. Learn about Prop 65 risks in California and the increasing challenges with ADA lawsuits targeting websites. Lauren also offers crucial advice for brands on influencer endorsements and avoiding misleading marketing claims.
Tune in now!
Listen in as Lauren shares about:
- Consumer Protection Litigation
- Litigation Risk Overview
- Origins of Lawsuits
- Settlement Discussions
- Negotiation Strategy
- Class Action Considerations
- Natural and Artificial Claims
- Sugar Content and Health Claims
- Sustainability and Environmental Claims
- Slack Fill-In Packaging
- Americans with Disabilities Act (ADA) and Website Accessibility
- Prop 65 and Chemical Exposure Risks
Episode Links:
Lauren’s Website
Lauren’s Email lauren@handelfoodlaw.com
Lauren’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Episode music by Super Fantastics
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
Transcript
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| 0:00.0 | Hello, everybody. Have you ever reached out to a traditional recruiting agency to try to fill a role and then been shocked when you found out that they charge up to 30% of a first year salary? |
| 0:10.4 | That could be $50,000 or way more that's so unaffordable for an early brand. |
| 0:15.5 | But there's great news. I am thrilled to announce that startup CPG now has an official recruiting partner that I think is the best fit for emerging brands. |
| 0:25.1 | They are called Creative Alignments. |
| 0:27.4 | They're a top-tier recruiter, and the best thing is that they work on an hourly model called time-based recruiting. |
| 0:33.8 | Often, you could fill a position with them for just 10 to 12% of a first year salary, |
| 0:38.8 | and if you work with them on multiple roles, you could save even more. |
| 0:42.0 | They've worked with RXBarr, Collie Power, Codiac Cakes, Alipop, and so many other brands, |
| 0:47.3 | and they are extremely well regarded within our startup CPJ Slack community. |
| 0:51.3 | So if you're considering hiring, I really recommend reaching out to them for a free |
| 0:54.9 | consultation. You can visit their website at creativealignments.com or email them directly. Our contact is |
| 1:01.7 | frank.milianti. That's M-I-L-I-A-N-T-I at Creativealignments.com. |
| 1:10.1 | Music N-T-I at Creativealignments.com. |
| 1:24.4 | Anyone who's going to be out there promoting your product needs to know what is the safe grounds that we can talk about and what do we need to stay away from? |
| 1:32.0 | And that should be informed by regulatory compliance. It should be informed by litigation risk and informed by what you can actually substantiate. So those guidelines should be out there. |
| 1:41.3 | Welcome to the Startup CPG podcast. I am your host, Daniel Sharf. On today's episode, we |
| 1:47.2 | interview top food lawyer Lauren Handel, the principal at Handel Food Law. Lauren has a lifetime of |
| 1:53.3 | experience helping brands with legal challenges, and I'd asked her to bring a list of the most common |
| 1:58.5 | lawsuits that emerging brands are facing these days. |
| 2:01.4 | This may not be the most fun episode you ever hear from us, but it is one of the most important. |
| 2:06.6 | I hope you get a lot out of it. I certainly did. Enjoy! |
| 2:09.6 | All right, welcome everybody to the Startup CPG Podcast. So today we're joined by Lauren Handel from Handel Food Law. Lauren specializes |
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