Bonus - THE BIG RELEASE of Startup CPG’s Retail Sales Tracker
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 25 January 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
This episode was sponsored by Cultivate CPG. Go to cultivatecpg.com
In this episode of the Startup CPG podcast, Daniel Scharff together with the Cultivate CPG president Aaron Barnholt and Eli Bank co-founder and COO of Absurd Snacks unveils the highly anticipated Startup CPG retail sales tracker. This comprehensive database empowers emerging brands with vital information on channels, store locations, numbers, websites, and direct submission links. Eli, sharing his beta testing experience, underscores the tool's value in building relationships with retailers.
Gain exclusive insider tips from Cultivate CPG to enhance your outreach strategies, and hear Eli's journey with Absurd Snacks, a mission-driven brand making snacks accessible for those with food allergies.
Listen in as Eli and Aaron share about:
- Startup CPG Retail Sales Tracker Overview
- Customization of the tool
- Insider Tips and Notes
- Persistence and Learning from Mentors
- Understanding Retail Processes
- Scaling Smartly
- Effective Networking and Relationship Tips
- Expansion Goals and Community Engagement
- Absurd Snack’s Origin
- Mission of Absurd Snacks
Episode Links:
Aaron’s Website
Aarons LinkedIn
Eli’s Website
Eli’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, everybody. Have you ever reached out to a traditional recruiting agency to try to fill a role and then been shocked when you found out that they charge up to 30% of a first year salary? |
| 0:10.4 | That could be $50,000 or way more that's so unaffordable for an early brand. |
| 0:15.5 | But there's great news. I am thrilled to announce that startup CPG now has an official recruiting partner that I think is the best fit for emerging brands. |
| 0:25.1 | They are called Creative Alignments. |
| 0:27.4 | They're a top-tier recruiter, and the best thing is that they work on an hourly model called time-based recruiting. |
| 0:33.8 | Often, you could fill a position with them for just 10 to 12% of a first year salary, |
| 0:38.8 | and if you work with them on multiple roles, you could save even more. |
| 0:42.0 | They've worked with RXBarr, Collie Power, Codiac Cakes, Alipop, and so many other brands, |
| 0:47.3 | and they are extremely well regarded within our startup CPJ Slack community. |
| 0:51.3 | So if you're considering hiring, I really recommend reaching out to them for a free |
| 0:54.9 | consultation. You can visit their website at creativealignments.com or email them directly. Our contact is |
| 1:01.7 | frank.milianti. That's M-I-L-I-A-N-T-I at Creativealignments.com. |
| 1:10.1 | Music N-T-I at Creative Alignments.com. We started it as class project in school. |
| 1:22.6 | So when we wanted to validate our, the idea and the product that we were creating, |
| 1:26.6 | we started off at local |
| 1:27.5 | farmers markets and that was our way to meet one-on-one face-to-face with our consumers or |
| 1:31.8 | really learned who our consumer was. And so created this business on the basis of a mission to |
| 1:36.5 | make it easier and more accessible for people with food allergies to have snacks and for |
| 1:41.6 | their loved ones to have snacks that they could share with people with |
| 1:44.2 | food allergies. |
| 1:47.4 | Welcome to the Startup CPG podcast. |
| 1:49.5 | I am super excited to bring you a bonus episode here tied to the launch of an incredible |
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