#124 Beer and Non-Alc Industry Trends from Pioneering Craft Brewer Dan Kopman
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 16 January 2024
⏱️ 65 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher.
Kopman shares what it was like to be an early microbrewing innovator in St. Louis, home of Anheuser Busch, and many lessons learned in his journey expanding into retail. As a beer policy pro and advocate, Dan studies the global shifts in the alcohol industry, predicting a promising future for non-alcoholic beers.
Whether you're a brewing maverick or a non-alc beverage explorer, this episode is tailor-made for you. Don't miss out – tune in to gain more insights of the beverage business!
Listen in as Dan shares about:
- Launching a Beer Regionally
- Understanding Retail Dynamics
- Building Relationships and Understanding the Value Chain
- Policy Changes and Market Dynamics
- Rise of Non-Alcoholic Beer
- Consumer Shift Towards Healthier Choices
Episode Links:
Dan’s Websites:
Dan’s LinkedIn
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Episode music by Super Fantastics
Strategy Maven Agency Link:
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Transcript
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| 0:00.0 | Hello, everybody. Have you ever reached out to a traditional recruiting agency to try to fill a role and then been shocked when you found out that they charge up to 30% of a first year salary? |
| 0:10.4 | That could be $50,000 or way more that's so unaffordable for an early brand. |
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| 0:25.1 | They are called Creative Alignments. |
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| 0:42.0 | They've worked with RXBarr, Collie Power, Codiac Cakes, Alipop, and so many other brands, |
| 0:47.3 | and they are extremely well regarded within our startup CPJ Slack community. |
| 0:51.3 | So if you're considering hiring, I really recommend reaching out to them for a free |
| 0:54.9 | consultation. You can visit their website at creativealignments.com or email them directly. Our contact is |
| 1:01.7 | frank.milianti. That's M-I-L-I-A-N-T-I at Creativealignments.com. |
| 1:10.1 | Music N-T-I at Creative Alignments.com. |
| 1:26.0 | I'm from St. Louis, which is a beer town, obviously, and a great beer town. So beer was an interest, right? I loved beer. But I wasn't aware that it was |
| 1:29.1 | more beyond beer than American light logger and I got to Edinburgh and all of a sudden, wow, |
| 1:34.8 | it's like there's all these amazing beers that don't look like light logger, don't taste like |
| 1:39.7 | light logger. And so I was really interested in it and studied that. I had to choose an industry to study |
| 1:46.1 | from a history, economic history perspective, did that and then just decided this is what I want to do. |
| 1:52.2 | I want to learn all I can about this. I want to learn to be a brewer. That was a goal. |
| 1:58.8 | Welcome to the Startup CPG podcast. I'm your host, Daniel Sharf. On today's episode, we |
| 2:04.1 | interviewed Dan Copman, who was a serial beer entrepreneur and has now transitioned to full-time |
| 2:09.5 | academic and industry advocate and policy advisor. I was really interested in his lessons on |
... |
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