1242 How AdRoll Launched New RollWorks Product, Added $2m in ARR in 4 Months

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 18 December 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As CEO of AdRoll Group, Toby Gabriner oversees both divisions of the company’s growth platform business, AdRoll and the recently launched RollWorks. Gabriner has a proven track record as an industry veteran who is not afraid of taking risks that drives transformational vision and breakout growth for tech businesses. With leadership experience at high-growth companies that spans two decades, Gabriner’s been at the forefront of positioning AdRoll as a key company in the marketing technology sector. His experience includes serving as president of Carat Interactive, one of the first large digital agencies, CEO of [x+1], one of the first demand side platforms, and president and CEO of Adap.tv. Under his leadership, Adap.tv saw revenue grow from $200K to over $200M in just four years and was acquired by AOL in 2013 for $465M. Gabriner has also served as a board member and investor of a number of early and mid-stage technology companies. He earned his MBA at Boston University but is a San Francisco native, who enjoys a myriad of fitness activities, reading, volunteering and hanging out with his wife and three children in the sunny state.

Transcript

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0:00.0	Practice, patience. He's certainly done that. Launched Adderall back in 2010, grew that to well north of a
0:06.4	$300 million business. Before realizing, wow, we have a real opportunity to build a product here that's more
0:11.3	account-based marketing focused or growth focused. They've rolled out role works over the past several
0:16.2	months. Started with 200 customers. Now that product, just several months in has already passed
0:20.1	$2 million in ARR.
0:22.1	This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.
0:33.4	Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.
0:42.3	We went from a couple hundred thousand dollars to two point seven million.
0:46.3	I had no money when I started the company.
0:48.3	It was a hundred and sixty million dollars, which is the size of any IPOs.
0:51.3	We're a bit strapped.
0:52.3	We have like 22,000 customers. With over five
0:57.6	million downloads in a very short amount of time, major outlets like Inc are calling us the fastest
1:03.0	growing business show on iTunes. I'm your host, Nathan Latka, and here's today's episode.
1:09.7	Hello, everyone. My guest today is Toby Grabner. He's the
1:13.2	CEO of Adderall Group and oversees both divisions of the company's growth platform business Adderall
1:18.2	and the recently launched Rollworks, which we'll talk about today. He's got leadership experience
1:22.6	at high growth companies that span two decades, including the forefront of positioning Adderall as a key
1:27.3	company in the marketing technology sector.
1:29.6	His experience includes serving as president of CROD interactive, one of the first large digital agencies,
1:34.9	and one of the first demand side platforms as president and CEO of ADAPT.V.
1:39.2	Under his leadership, that company grew revenue from 200K to over 200 million in four years and was acquired by AOL in 2013
	...

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