Today, we're going to hear expert advice about how using effective branding can allow companies

to launch products with just a handful of reviews and help get your product noticed by

big box retailers.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

We've got a serious seller on the line with us today. Many, how's it going?

Good. Thank you for having me. All right. Well, let's hop right into it. We've actually met

in person before, but this will be the first time that most of our audience are meeting. And I don't

know too much about your backstory. I purposely try not to, you know, do research beforehand because I like to be surprised

with everybody else about, about how cool your origin story is. So let's just start. Where did you grow up?

Brooklyn, New York. Brooklyn, New York. What part? It's Williamisburg. So now it's-

I used to live...

Yeah, sure. Very close. Brooklyn Heights. I lived for a couple of years.

Okay. So we say that Williamsburg is basically the cooler place, you know, outside of Manhattan now.

There you go. There you go. Now, is it true that... Is that the zip code where something crazy like 10% of

Amazon sales all come from one zip code in Brooklyn or is that a true or is

that urban legend yeah I think I think the the number is that that circling is

7% but it's still a huge number that that's crazy that's great so you grew up in

Brooklyn there now are you a pizza fan much?

A pizza fan, yeah, with a lot of cheese. So Juliana's or Grimaldi's pizza?

...