#123 Jeff Church's Lessons on Entrepreneurship, from Suja Juice $140 Million/year Success to Shutting down Rowdy Energy
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 9 January 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Can you handle the highs, survive the lows, and still rock the runway?
In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy, Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows of entrepreneurship, navigating acquisitions, and the tough decisions that led to the closure of Rowdy Energy. He also weighs in on the competitive energy drink market, offering wisdom on balanced decision-making for startups.
Tune in to learn more about the journey from setbacks to new beginnings. Don't miss out!
Listen in as Jeff shares about:
- Suja's Origin and Growth
- Foundational Wisdom
- Risk-Taking Timing
- Disruptive Success
- Market Dynamics and Challenges
- The “Rule of Twos”
- Brand Differentiation
- Learning from Setbacks
Episode Links:
Church’s Website
Church’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
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- Episode music by Super Fantastics
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
Transcript
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| 0:00.0 | Hey, listeners, are you working on your email and SMS marketing strategy and not getting the results you're looking for? |
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| 0:28.0 | you're not getting the results you're looking for or your overall email attributed revenue is |
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| 0:49.3 | Visit Strategymavenagency.com to get started with a free consultation |
| 0:54.0 | and don't forget to mention startup CPG. |
| 0:57.0 | I think it's important if you, to get a foundational experience set. |
| 1:12.6 | Whatever that is, but with a company that has some kind of systems, process, procedure, |
| 1:17.6 | structure, potentially good skill sets that you can acquire tools that I refer to as arrows in your quiver, |
| 1:23.6 | you can shoot one day. And you're learning on someone else's nickel versus your own nickel. |
| 1:28.3 | I mean, learning on your own nickel is really, really expensive. And in this world of CPG that we |
| 1:33.2 | operate in, it's a very distinct language. Welcome to the startup CPG podcast. Today's guest is |
| 1:41.3 | Jeff Church, the legendary CEO of Sujja Juice as well as Rowdy Energy. |
| 1:46.7 | Jeff joins us to share his lessons on beverage entrepreneurship, taking risks and growing brands, |
| 1:52.1 | and also he has some news to share about the future of Rowdy Energy and what he'll be up to next. |
| 1:56.9 | As somebody who started a beverage brand from scratch myself, I really appreciated these |
... |
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