I'm pulling on my driveway. We all know what that means. It's time for out their drive to work.

Okay, so I recently did a bunch of podcasts on the psychographics, and I realized maybe I should also do ones on what we call the aesthetic profiles,

Vorthos and Mel. So today is all about Vorthos,

and I will do a separate one all about Mel.

So basically, a couple of things.

One, I want to explain the difference

between a psychographic and an aesthetic profile,

because a lot of times people want to group these all together.

The idea of a psychographic is, what is the psychological, oh, sorry, what's the psychological?

A psychographic is, what is the psychological motivation you have to want to play?

What about playing the game of magic?

What does it do for you psychologically?

What are you getting out of it?

What is it, what element of your psyche is it satisfying?

And so a lot of the psychographic is about pure psychology.

The aesthetic profiles is less about psychology,

and it's more about aesthetics, which is what element of card making most draws you to it.

And the idea of aesthetics, so in college, I had to take, so I went to Boston University's College of Communication,

in one of the classes that was required for to Boston University's College of Communication, and one of the

classes that was required for every member of the College of Communications was an aesthetics class.

So what is aesthetics? I guess if we're going to talk about aesthetic profiles, let's start by

talking about aesthetics. So the idea of aesthetics is that there are built in human responses to things.

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