I'm pulling away from the curb because I dropped my son off at school.

We all know what that means.

It's time for their drive to work.

Okay, so recently, I've been doing a series of podcasts on the three psychographics.

So the first one was on Timmy and Tammy.

The second one was on Johnny and Jenny,

which means the third one is on Spike.

Okay, so the psychographics, for those that haven't

listened to the other two podcasts real quickly, is a tool borrowed from advertising that talks about

why people want to purchase your product. Why do, so why doikes play?

Who are Spikes?

That's today's topic.

So the reason I did the Spike podcast last, interestingly, was Spike was the third

psychographic to name, and it's the only psychographic I didn't name.

We used to refer to as the tournament player for a while.

So early on, in the early days, there's Timmy, there's Johnny, and there's the tournament player.

And then at one point, the brand team was doing a presentation or something, and they wanted a name for the tournament player.

So the brand team named him Spike.

That's where the name Spike came from.

So today, we're going to get into the heart of Spike.

Spike, by the way, is the only one.

A while back when I made the names, they were very male-leaning.

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