123 - Retail Pricing Wars... Part 2

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8 • 926 Ratings

🗓️ 22 November 2017

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode 109 we featured two retailers and discussed if there is such a thing as MSRP pricing and how square footage, location, loyalty, and clientele all boil down into how rare bourbon is priced and sold. Eric Darland, a buyer in the D.C. area sent us an email and told us we completely missed the mark. Eric gives insight into the legalized mafia that is distribution, allocation of store picks, and pricing fairly. Show Notes: Let's start with store picks and why are they so hard to get outside of Kentucky? Do you think it's unfair that if a store sells more lower tier bourbon they should have a shot at choosing barrels? Are you losing customers if your store doesn't have the top-tier stuff? Do liquor stores really make that much money on limited releases by selling at 2-5x MSRP? What's the difference is pricing in the D.C. area vs Kentucky vs NYC? So you are firm believer in supply and demand and pricing accordingly So your store reaps the benefit of getting 2-3x value. What happens when Buffalo Trace ups their cost to you by 2-3x? How are you going to feel? Would new MSRP pricing end the secondary market? Would we see BTAC bottles lined on the shelf at $600 a piece if that happened? Booker's Rye and WhistlePig Black Prince releases are good examples of proper pricing Do distiller's even care? The ultra-premium is less than 1% of their actual revenue. Do you think it's an unfair fight in regards to passion for someone that lives in KY vs DC? Distribution is problematic. Some people suggested having Amazon being the centralized liquor store. What is an idea of how distribution can be fixed that levels the playing field across state lines? What's the future of how supply will equal demand? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	all right well let's get let's get started
0:02.1	since we're a little late and then we'll
0:03.8	kind of just comment as we go okay
0:05.3	all right
0:06.2	welcome back to episode
0:09.4	oh here I'll make I'll kick it off
0:12.2	me and Ryan will talk and then we'll key you in okay
0:13.9	I thought you said you listened to the podcast
0:18.0	before I do but I've never been, but I've never been on one.
0:29.6	Happy Thanksgiving, everyone.
0:31.2	I hope you had a chance to listen to last week's episode where we had discussed the types of bottles that we bring to our family gatherings.
0:38.2	This week's podcast actually came out of episode 109 where we had discussed MSRP pricing
0:43.3	with Ed Bly of Cork and Bottle and Angrati of Papinos Liquor and Wines that we had titled
0:48.4	Retail Price Wars. It was a discussion that relates to allocations, store sizes, customer
0:53.9	appreciation, and how all that boils down into how these rare bottles of bourbon are priced and sold.
0:59.9	Our guest today wrote us an email immediately after listening to it and told us that we had whiffed, and we didn't get a grasp of the entire picture.
1:07.3	So hopefully we hit on some more topics that were not previously discussed that you're going to learn about. This week's iTunes review shoutout goes to Bourbon and Brews, who says,
1:15.8	regardless of whether you're still wondering what the difference is between whiskey and bourbon,
1:19.7	or if you have a bunker stocked well enough to survive an apocalypse, you'll learn something new in every
1:24.2	episode. Highly recommend starting from the beginning and working your way
1:27.5	through all the episodes. You won't want to skip a single one. Thanks, Bourbon and Brewers at
1:32.4	awesome review. And before I forget, there is a giveaway happening right now on Burbin Pursuit's
	...

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