#122 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 2
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 4 January 2024
⏱️ 38 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
We are as thrilled as you are to unveil the second part of Jenna Cameron’s episode – How to Launch in Foodservice.
In this episode, Jenna dives into the nitty-gritty of building strong relationships with operators and transforming from a mere product supplier to a true strategic partner.
But that’s not all – Jenna also unravels the intricate web of distributor partnerships, offering valuable guidance for emerging brands looking to navigate this complex landscape. She draws from her wealth of experience, shedding light on both the challenges and opportunities within the food service industry.
Whether you're a startup entrepreneur finding your way or a seasoned professional aiming to boost your food service sales know-how, this episode is packed with actionable strategies and insider tips. Tune in to gain a competitive edge in the ever-evolving world of food service sales
Listen in as Jenna Cameron shares about:
- Packaging Design Strategies
- Channel Analysis
- Outreach Tactics
- Distributor Relationships
- Start Local
- Leverage UNFI for Retail
- Strategic Broker Selection
- Incentivize Operators
Episode Links:
Jenna’s LinkedIn
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Strategy Maven Agency Link:
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Transcript
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| 0:00.0 | Hey, listeners, are you working on your email and SMS marketing strategy and not getting the results you're looking for? |
| 0:06.0 | Or do you wish you had a little more time and a lot more resources? |
| 0:10.0 | Don't worry, strategy maven has your back. |
| 0:13.0 | Building a successful strategy is no easy task, but their mavens or experts will help you establish an email and SMS marketing program that will attract, |
| 0:22.4 | engage, and retain customers to help grow your brand. SMA is the perfect partner for you if |
| 0:28.0 | you're not getting the results you're looking for or your overall email attributed revenue is |
| 0:32.3 | less than 30 percent or you have way too much on your plate and not enough resources or you |
| 0:37.3 | started with another agency or freelancer and they dropped the ball. |
| 0:41.1 | Strategy Maven Agency treats your brand as if it was their own. |
| 0:44.9 | They provide the expertise and support your business needs to scale and thrive. |
| 0:49.3 | Visit Strategymavenagency.com to get started with a free consultation |
| 0:54.0 | and don't forget to mention |
| 0:55.7 | startup CPG. |
| 1:04.8 | I think in food service, you do still leverage data. So you definitely want to showcase how your brand is bringing in new foot traffic, |
| 1:13.6 | especially in food service, how you're bringing in those millennial and Gen Zee consumers, |
| 1:17.6 | how your product is a little bit different and unique in the space. |
| 1:20.6 | But in addition to that, you're also going to want to show recipe pictures. |
| 1:24.6 | If you have any chef quotes or partnerships, how it's being used on menu, |
| 1:28.5 | you know, what people are eating it in. |
| 1:34.0 | Welcome everyone to the Startup CPG podcast. |
| 1:36.7 | I'm your host, Daniel Scharf. |
| 1:38.6 | Today's guest is Jenna Cameron, who joins us for part two of our food service overview. |
... |
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