1218: Where 94% of Real Estate Agents Miss the Mark With Marketing - Matt Lionetti

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 26 February 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are your marketing efforts making measurable impact on your real estate business? If not, listen to today’s podcast with real estate agent and master marketer Matt Lionetti. You’ll learn where most agents fail when it comes to promoting their real estate business and their clients’ homes. Plus, Matt covers the steps he took in order to build a trusted brand and a massive social media presence in just a few short years. Don’t miss it! Links: Follow Matt Lionetti on Instagram Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox

Transcript

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0:00.0	Welcome back Real Estate Rockstars. Here's what you can expect to learn in today's show.
0:05.0	Why Instagram followers are not important.
0:08.0	How to automatically screen clients so you don't waste your time.
0:12.0	What to leave behind at listing appointments
0:15.3	to set you apart and what 94% of agents are missing out on in their businesses.
0:23.0	Matt Leonetti is today's guest.
0:25.0	He is BFFs of a couple of our recent guests.
0:28.0	So Big Shots, The Baroque Agent and Brad McCallum,
0:31.0	the YouTube Listing Walkthrough Guy.
0:33.1	And Matt is out of Toronto, Canada.
0:36.0	He's been an agent for eight years
0:38.1	in which he failed in his first three years
0:41.0	before finding his niche in Instagram as a content creator.
0:44.0	And now he's built an entire brand off of funny, clever, sometimes polarizing content.
0:50.0	And since starting on Instagram in 2019, with no marketing and video background, he has earned millions of organic views and spots speaking on stage next to Ryan Surhant, Gary V, and Tom Ferry.
1:06.5	So make sure you go over and check out his Instagram.
1:09.4	It is Matt dot Leonetti.
1:12.0	He has 65,000 followers, black and white profiles. Matt, can watch as these shows go down and make sure you follow us on your favorite
1:25.0	podcast platform so you never miss a show and with that real estate rock stars
1:29.2	welcome Matt Leonetti. Okay, Matt, so you know what's crazy? I don't know if you know this, but when normal, you know, people on Instagram are stalking other people's profiles, they come across like a real estate
1:57.2	agents profile, you know, hypothetically a guy names like Matt Leonetti, you know, just potentially.
2:03.1	And like you, that person has 65,000 followers
	...

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