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Real Estate Rockstars Podcast

1217: Cracking the Code on Luxury Listings With Danielle Garofalo

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 22 February 2024

⏱️ 47 minutes

🧾️ Download transcript

Summary

Ready to take the leap toward luxury real estate? Today’s guest, Danielle Garofalo, has helped countless agents crack the code on luxury listings. In this interview, she shares what you should start doing now in order to increase your average sale price fast. Danielle covers what luxury clients want from Realtors and what your branding must look like in order to attract high-dollar homeowners. Shelby and Danielle also discuss where most real estate agents go wrong with marketing, why networking is superior to social media, and what you should never do when trying to win a luxury listing. Links: ThinkBillionDollar.com Follow Danielle Garofalo on Instagram Follow Danielle Garofalo on LinkedIn Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox

Transcript

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0:00.0

Welcome back Real Estate Rockstars. If you are considering getting into the luxury space, this show is just for you.

0:08.0

Here's what you can expect to learn. How to package yourself in a way that speaks to the luxury client. One of the most overlooked

0:16.0

forms of marketing to luxury clients, why you should stop paying attention to what other luxury agents are doing online,

0:25.0

and code words that are used within this community.

0:29.0

Today's guest is Danielle Garofalo.

0:32.0

Danielle founded Think Billion Dollar and today she is going

0:36.1

deep into her methods on brand building and engagement specifically for the

0:41.4

luxury client. So if you've ever been interested in

0:44.2

raising your average sales price point, this show is what you've been

0:48.6

waiting for. Rock stars, please welcome Danielle Garofalo. Daniel I am not luxurious and I've never worked in luxury real estate. It's always fascinated me and so let's

1:17.1

pretend let's just pretend I'm an experienced agent I've got deals under my belt

1:21.2

I've got years of you know know, experience in my belt,

1:23.6

maybe like a hundred transactions. And I am ready, I think, to make the leap to luxury.

1:29.2

What do I do?

1:30.3

You know, it's funny, the question you should ask. ask first of all I disagree with you not being

1:34.6

luxurious so we'll just get that out of the way.

1:38.2

What is it's not a price point.

1:40.6

But this is by far like like I said, I speak at about 8 to 10 conferences a year, you know, between my Instagram and email and all of that.

1:51.0

It is the first question that I am asked by any new client. Everyone wants to kind of raise their price point from wherever they are to wherever the top price point is in their market.

2:01.0

So obviously that price points looks a little different from

2:04.0

Pittsburgh to Manhattan, from Miami to Kansas City. So this is not kind of advice that I'm

2:09.8

giving you just for the top 20 luxury markets in the country.

...

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