Welcome back Real Estate Rock Stars. Today we are going to dive deep into systems. I'm talking your

CRM from the moment a lead comes into your universe all the way up

until the closing table and all of the automations in between.

We also dig into campaigns within your CRM

and lead magnets to capture information automatically.

We wrap up the show with how to get started if you're not naturally a salesperson,

which if we're honest is most of the people out there right today's guest is Caroline Hobbs out of

Silicon Valley California she's been an agent for 15 years and closes roughly 80 million in volume annually as the leader of a small

brokerage of six. Caroline is a boss when it comes to anything database related, technology driven, or efficient.

Real estate rock stars welcome Caroline Hobbs. Yeah, I'm in a Caroline, you are a self-proclaimed systems nerd. I don't think you use those words, those are my words, but that is the gist. So could you talk to us about either the systems in your real estate business or how you built them, whatever comes to mind in regard to systems?

Absolutely. So I've been in real estate for about 15 years and when I first

started I worked for an agent who was at the time ranked number one throughout all of Keller Williams internationally.

And at the time, this was back in 2008, she had a database of over 10,000 people.

And I mean, this is before most CRMs even existed.

And so having a database that size was really unheard of,

and it was my job to organize and kind of figure it out. database that

training was really unheard of and it was my job to organize and kind of figure it out.

Little did I know at the time that that training was going to really set me up for the rest of my career.

But, um, set me up for the rest of my career.

But yeah, so if you ask any top producing agent,

your CRM is like your number one best friend in real estate. It keeps you connected with every person that you meet, keeps your past clients organized and hopefully gives you opportunity to market to them throughout the year so that you can stay top of mind and earn referrals.

So that's kind of what we focus on in our office and on our team and in the systems that we're building

...