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Real Estate Rockstars Podcast

1214: Instagram for Real Estate Agents in 2024 With Haley Ingram

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 12 February 2024

⏱️ 50 minutes

🧾️ Download transcript

Summary

Real estate agents: You’re doing Instagram all wrong, but help is here! Haley Ingram of Coffee & Contracts joins us today with cutting-edge social media strategies that will ensure your content generates more contracts in 2024. In addition to tips on leveraging AI tools, Haley shares what always works when it comes to engaging content. She also explains how to identify and target your ideal audience for consistent clients who will be a pleasure—not a pain—to work with. Links: Follow Haley Ingram on Instagram Coffee & Contracts Download Haley’s 30 Days of Content from the Agent Success Toolbox Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox

Transcript

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0:00.0

Welcome back Real Estate Rockstars. Here is what you can expect to learn in today's show.

0:05.0

The number one biggest mistake you're making when it comes to your Instagram account.

0:10.0

Why no one's engaging with your content?

0:13.0

Insights on how to use chat geevte for more than just the basics.

0:18.0

Plus, if you stick around to the end, there's a completely unfiltered conversation between her and I about the struggles of what it's really like to be a business owner and I went completely off-road with my normal questions and just asked her questions that I've never asked anyone before and it was a

0:34.1

super fun combo. So you probably know today's guest. She is the founder of our beloved

0:40.8

coffee in contracts. You've probably seen her account on

0:44.0

Instagram or you've considered or are using her templates in your own business. But yeah,

0:48.9

it's the place where you go for all of the super cute and hilarious real estate templates.

0:54.9

Haley Ingram got her license in 2017 and she worked as an agent for a few years before

0:59.7

realizing that she loved Canva more than real estate.

1:03.9

So she started coffee and contracts in 2019

1:06.7

and became the go-to place for real estate agents

1:10.1

to get templates, tools, tools, tips,

1:13.0

everything social media related.

1:15.0

So ladies and gentlemen, please welcome Haley Ingram. Oh, All right, Haley, you have over four years experience of full time working with real estate agents as essentially like their marketing director.

1:45.0

So what do you wish that more agents understood about marketing?

1:50.0

Ooh, that's a good question.

1:52.0

I think the biggest mistake that I see agents make is not

1:56.9

knowing who they're talking to in their

2:05.0

audience. So a lot of times agents will just post on social media

2:09.0

just to post and they'll just send out things just to send them out

...

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