#121: What's the Craze All About? Wyatt Ewing Founder of Ice Barrel
The Founder Podcast
Chris Lee
5 • 1.4K Ratings
🗓️ 22 August 2024
⏱️ 39 minutes
🧾️ Download transcript
Summary
Welcome to a new episode of The Founder Podcast! Join us today as we sit down with the innovative founder of Ice Barrel, Wyatt Ewing. He shares his journey from discovering the benefits of cold therapy out of personal necessity to creating a multi-million dollar business around the concept. Whether you're a startup enthusiast or just curious about the impact of cold therapy, this episode is packed with insights on entrepreneurship, resilience, and health.
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Highlights:
"It boosts your mood and your energy levels in just two minutes a day... Cold therapy is incredible for reducing inflammation and resetting the nervous system."
"I had terrible anxiety from childhood... Cold showers and ice baths were the only thing that brought significant and sustainable improvement."
“The key to success in this space is to build a real business that's resilient and adaptable."
Timestamps:
00:00 - Wyatt's Journey into Cold Therapy
02:27 - Discovering the Benefits of Cold Showers
05:13 - Transitioning from Corporate Aircraft Sales to Ice Barrel
07:15 - Scaling the Business from the Garage to Ohio
09:15 - Breakthrough Moments in Marketing, Sales, and Manufacturing
12:10 - Successful Go-to-Market Strategy
14:15 - The Science and Benefits of Cold Therapy
20:00 - Wyatt's Daily Cold Therapy Routine
27:43 - Emerging Biohacking Technologies and Trends
35:43 - The Future of Ice Barrel and Advice for Entrepreneurs
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Transcript
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| 0:00.0 | What initially inspired you to jump in and say, |
| 0:03.6 | Ann, I want to go and start an ice bath come? |
| 0:05.9 | It was not popular back then. |
| 0:07.4 | Nobody was doing it. |
| 0:08.5 | And it sounds silly. |
| 0:09.6 | I'd found cold showers as a way to help symptoms symptoms of anxiety and I had terrible anxiety |
| 0:14.8 | from like childhood and also the career that I was in was very anxiety-inducing. |
| 0:18.9 | Somebody encouraged me to try a cold shower I was reluctant and actually a little bit offended at the time too because I was like, |
| 0:25.6 | as if this is going to help. So I just kept taking cold showers and for whatever reason, |
| 0:30.0 | like my physiology responded so well, I made such a drastic change in my life. |
| 0:35.0 | Cold therapy is incredible. |
| 0:36.0 | It boosts your mood and your energy levels. |
| 0:38.0 | Two minutes a day and you've reduced inflammation in the body. |
| 0:41.0 | You have these incredible beta endorphins going off in your brain |
| 0:44.3 | you're doing a full reset on the nervous system there's not a lot of stuff that you |
| 0:48.2 | out there that you can do like an ice bath that gives you like that amount of |
| 0:52.2 | health benefits in such a short amount of time. |
| 0:54.1 | Hey guys I'm super excited for this episode. |
| 0:56.8 | We've got Wyatt Ewing, founder of Ice Barrel. |
| 1:01.0 | You want to know more about cold therapy, what's like how this guy has built this thing out of his garage to now |
| 1:06.7 | Doing over 50 million dollars in revenue in a period of like six years |
| 1:11.2 | You're going to learn so much about the science behind it, the |
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