#120: Personal Brand Building 101
The Founder Podcast
Chris Lee
5 • 1.4K Ratings
🗓️ 16 August 2024
⏱️ 32 minutes
🧾️ Download transcript
Summary
Welcome to a new episode of The Founder Podcast! In this episode, Chris Lee interviews Joseph Shalaby, the founder of E Mortgage Capital, one of the largest loan originating companies in the nation. Joseph shares his journey of building not only a massive business but also a powerful personal brand. The conversation delves into the importance of personal branding in today’s business world, strategies for lead generation, and how Joseph uses innovative marketing tactics to stay ahead in a competitive industry.
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Highlights:
"If you're not building a personal brand, regardless of what industry you're in, you are doomed."
"Your competitors can buy data, but they can't buy a personal connection with millions."
"Be uncomfortable because you will not be creating good content if you're just comfortable."
"How many eyeballs can I attract to the brand? That’s what matters."
Timestamps:
00:00 Introduction to Joseph Shalaby and E Mortgage Capital.
01:29 Scaling through human capital and data-driven lead generation.
05:01 The importance of Consumer Direct platforms in generating leads.
07:06 Building an in-house marketing team and owning your lead generation.
10:32 The power of personal branding in the mortgage industry.
18:25 The unexpected perks from building a personal brand.
21:16 The Rule of Seven Hours: Building a connection with your audience.
26:25 Joseph's advice on creating content and staying consistent.
29:42 Why outsourcing tasks like video editing can prevent burnout.
31:42 Final words from Joseph
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Transcript
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| 0:00.0 | YO This is one of the largest loan originating companies in the nation. |
| 0:15.0 | Literally, they locked down a billion dollars in loans last quarter alone. |
| 0:22.0 | Over the last three months, |
| 0:23.6 | in saying this guy has built an incredible brand, |
| 0:27.0 | impressive personal brand online. |
| 0:29.9 | In this episode, we dive in on what it is like to build a personal brand alongside a great |
| 0:36.7 | business. A lot of business owners are really wanting to build up that that personal |
| 0:40.5 | brand like how do I get started what space should I start in like what kind of content should I be creating and this really applies to any business I don't care what industry you are in if you are in business you're in the business of building up your personal brand we talk about all the details and more on this episode of the founder podcast |
| 1:01.0 | So Joseph you are building one of the most incredible loan officer, loan |
| 1:07.8 | origination platforms in the United States. One of the fastest growing. I mean, you did a billion dollars last quarter in revenue or in loan originations. That's wild. Like, tell me how is that even possible right now you got interest rates you got really everything fighting against you like how are you pulling this off? |
| 1:30.0 | Well the answer is it's kind of simple. We continue to scale in terms of the human collateral that we have. |
| 1:37.2 | So we've created a very attractive platform for loan officers to just want to join. |
| 1:44.0 | And what we really stand behind is marketing, technology, automations, |
| 1:51.0 | so that you can reach a broader audience and data aggregation. |
| 1:55.0 | So we're big on data, we're big on lead generation. |
| 1:59.0 | So we help our originators not just on the best compensation side. |
| 2:06.1 | So we offer the most aggressive compensation |
| 2:08.1 | in the industry, but we also help them actually |
| 2:11.8 | brand themselves, brand their social media, create content, create more opportunities for lead generation, data aggregation, and then help them systemize ways to really expand their audience. |
| 2:27.2 | So there's a combination of things that we always push to innovate and we're big leaders when it comes to innovation on tech, |
| 2:35.4 | innovation on data solutions and innovation on lead generation. |
| 2:39.2 | Yeah I find that to be extremely important no matter what industry you are in, right? |
... |
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