Welcome, I'm your host, Greg McHughan. I am the author of Two New York Times Best

Sellers Effortless and Essentialism, and I'm here with you on this journey to leverage

the best of what others know. Can you think of a problem that irritates you repeatedly?

That has the total cost of managing that being to you over several years. Today I have invited

the New York Times bestselling author Dan Heath onto the show to help answer the 10X dilemma.

That's the problem I wrote effortless to address, you'll remember. So just to ask yourself,

these two questions, do you want to achieve better results, even 10X results? Now ask the

second question, can you work 10 times harder? The answer to the first question for most people

is yes, the answer for most people to the second question is no, and that's the dilemma.

Mr. Heath will share stories he has found in his research and some actionable advice

by the end of this episode, you will be able to solve problems before they happen.

And as I write in effortless, we might not think of prevention as the most obvious way to achieve

residual results, but what else can you call it when a single intervention saves an incalculable

number of problems down the way? Let's get to it.

This episode is sponsored by Factor Meals. The season is a bit ironic, I think, because on the

one hand, it's a time that can be peaceful, rejuvenative, inspirational as it helps us to think

about higher, better things. And at the same time, it can become reactive, it can be the busiest

time of the year, and in that intensity, it can be hard to eat in a healthy way, and perhaps

you're looking for a way to be able to eat a nutritious, flavorful meal, despite being stretched

a bit too thin. Factor is America's number one ready-to-eat meal delivery service, so they can

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