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Built by Business: Amazon FBA, E-Commerce, Brand Building

#121 - If you're selling a seasonal product should you still run PPC year round

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Business, Entrepreneurship, Marketing

4.9816 Ratings

🗓️ 14 February 2022

⏱️ 19 minutes

🧾️ Download transcript

Summary

Seasonal products have strong selling cycles but can slow down during off peak periods so a question that comes up a lot is: Should you still run PPC year round for seasonal products? I don't recommend turning it off completely but instead–drop your bids down on keywords.  

 

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Transcript

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0:00.0

Seasonal products obviously can do extremely well.

0:03.7

Right now we've got Valentine's Day coming up, Easter, 4th of July, Labor Day, Father's Day, Mother's Day, Christmas, Halloween, like all the different holidays.

0:14.3

Products geared around those do really well.

0:16.6

Products based around the seasons will have really, really strong selling cycles, but then they'll

0:21.4

also slow down in the off-peak times. So the big question that comes up is,

0:30.9

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

0:38.9

In this episode, we're going to answer the question, if you're selling a seasonal product,

0:43.7

should you still run pay-per-click advertising year round? This is another question that came through

0:50.1

from one of my students in my coaching program. And something that's really cool. You guys heard me

0:55.7

talk about this a little bit on my previous episode, but something that's really cool that we do

0:59.5

in the coaching program is every week we do a live Zoom Q&A call. I spend a little bit of time,

1:04.7

you know, teaching strategies, talking about Amazon News and Update, sharing articles that I'm reading,

1:08.8

talking about the market, economy and whole, talking about supply chain, all sorts of good stuff in there. But we spend the rest of the calls

1:15.3

every week, the live calls, answering questions students live on the call. And we record every single

1:20.7

one of those videos, every single one of those calls, the Zoom calls, my students. And we put them

1:25.7

in our Q&A video library within my coaching program.

1:28.9

Now, we have, as of recording this podcast episode, we have 253 videos in the Q&A video library.

1:39.1

253 videos of questions asked by real students who are building Amazon businesses. I don't know of,

1:47.6

maybe I'm wrong, but I do not know of another place on the internet that has that many

1:53.2

videos specifically about building an Amazon business. 253 videos. And by the time you guys are

2:00.5

listening to this

2:01.0

episode, there's going to be more videos in there because I'm adding new videos every single week.

...

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