121. 10 Types of Fitness Content That Will Always Crush
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 15 April 2020
⏱️ 15 minutes
🧾️ Download transcript
Summary
Feeling stuck or uninspired by your content recently? We want to reignite that content creation fire under your ass and get to creating valuable posts for your audience.
We have 10 different types of content that we have used that always get a good response and interaction. Some of these types you might already be doing but we go in-depth with most of them so you can also upgrade as well.
Time Stamps:
(0:05) 10 Types of Content
(1:28) Polarizing Content
(2:59) Transformation Photos
(5:35) Call to Action
(6:50) Be Funny and Tik Tok
(7:58) Special Announcement
(10:25) Exercise Videos
(11:02) Client Interviews and Case Studies
(11:42) Beauty
(12:25) Food Posts
(13:24) Meme’s
(13:52) Creative/Stops the Scroll
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Transcript
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| 0:00.0 | Hey guys, welcome back today. Aaron and Jordan here with an episode all around how to create |
| 0:04.3 | effective content. We're going to give you 10 types of content, which is going to help people, |
| 0:08.8 | which is extremely relevant right now. Guys, you have an opportunity to start building your brand, |
| 0:12.8 | building trust with your audience and helping to serve people who are at home right now that could |
| 0:16.4 | really use help, especially in fitness. Yeah, if you have considered starting an online business or just |
| 0:22.7 | maybe not even an online business, maybe you've just considered having a voice on social media |
| 0:28.9 | and starting. There really is no better time. There's no better time to start an online business. |
| 0:32.5 | There's no better time to start showing up online. People are there. We're there to be entertained. |
| 0:36.5 | We have the extra time on |
| 0:37.7 | our hands. Social media usage has gone up, what, like 40%? Yeah, last I heard, that was a few days ago, |
| 0:42.9 | and I'm sure it's only increasing. Sure. So one of the most common questions we get, or just kind of |
| 0:48.7 | points of contention we get from IFCA students, from other people maybe have a willingness to to do this and then |
| 0:55.8 | they're stuck or other coaches is I don't know what to post I don't know what kind of content |
| 1:01.3 | to create and we all hit blocks sometimes and we we plow through those blocks like the longer |
| 1:08.6 | we do it but we all come back to this point of like not knowing what to |
| 1:12.0 | do. So from somebody who has written over 6,000 Instagram post, I've come up with a few things |
| 1:18.2 | that are proven, that work, that convert well. And we want to share these 10 different ideas with |
| 1:23.1 | you today. So Jordan, you want to start in? Sure. I love this one. I think this is probably most |
| 1:26.7 | important. Something that's polarizing. The worst thing you can be on social media is vanilla is blending |
| 1:31.1 | in, standing in the background, being like, well, I don't want to post anything that might |
| 1:34.0 | ruffle feathers. Like you've got to have the confidence to be compelling and polarizing because people |
| 1:38.8 | are driven towards confidence. And it doesn't matter what it is that's polarizing. What it does is it tells that viewer, oh, that motherfucker's confident. Probably more confident to me. I'm going to look at that person. |
... |
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