#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 19 December 2023
⏱️ 54 minutes
🧾️ Download transcript
Summary
This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg
This episode was sponsored by Cin7. Go to cin7.com/startupcpg
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
In this episode of the Startup CPG podcast with Daniel Scharff featuring Emily Griffith, founder of Lil Bucks, and Luke Peterson from A-Frame Farm, delve into their mission to make America fall in love with buckwheat and improve diets and soil health.
Discover the wonders of regenerative organic certified buckwheat products and the principles of soil health in regenerative farming. They share their early education on organic farming, the versatile uses of buckwheat, and the importance of a direct relationship with ingredient suppliers for transparency.
Don't miss out on the taste and health benefits that buckwheat brings to the table. Tune in now!
Listen in as Emily & Luke share about:
-Origins of the Partnership
-Buckwheat's Superpowers
-Regenerative Farming
-Direct Relationships Matter
-Targeting Consumer Trends
-Beyond Tradition
-Consumer Insights
Episode Links:
Emily’s Website
Emily’s Instagram
Luke;s Website
Luke;s Instagram
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
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Episode music by Super Fantastics
RangeMe Links
Cin7 Links:
- Get a demo or claim your free 14 day trial of Cin7 inventory management software here
Strategy Maven Agency Link:
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- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
Transcript
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| 0:00.0 | We are supported by RangeMe. |
| 0:02.0 | As a startup brand owner, you're already wearing many hats. |
| 0:05.0 | Product developer, packaging designer, logistics expert, and customer service representative, just to name a few. |
| 0:12.0 | And if that wasn't enough, you still need to get your products in front of the right retail buyers. |
| 0:16.0 | That's where RangeMe comes in. |
| 0:18.0 | RangeMe empowers retail buyers to quickly and easily discover |
| 0:21.4 | innovative products like yours, providing brands with unparalleled visibility to these influential |
| 0:26.8 | buyers 24-7-365 while you're hard at work on all of your other tasks, even while you sleep. |
| 0:33.5 | And the best part, Range Me is integrated into the ECRM product offering, which complements Range Me's broad digital |
| 0:40.3 | reach with highly curated face-to-face meetings. |
| 0:43.3 | Together, they offer unmatched engagement opportunities for startup brands. |
| 0:48.3 | Join RangeMe today and watch your products take center stage. |
| 0:51.3 | It's free to set up a basic profile, and we have a special premium |
| 0:55.3 | subscription offer for startup CPG members that includes three ECRM face-to-face meetings with important |
| 1:02.0 | buyers. Visit rangeme.com backslash startup CPG to learn more. |
| 1:22.1 | Our mission is to make America fall in love with buckwheat to improve our diets and improve soil health. |
| 1:23.2 | There's such a huge opportunity to create demand for buckwheat to bring this incremental revenue to |
| 1:29.1 | North American farmers. So like the opportunity to actually stumble through learning how to do this |
| 1:34.8 | and working directly with a farmer with Luke and A Frame Farm being our first relationship was a dream |
| 1:40.4 | come true for me. So that's just really cool on like the mission and like why the |
| 1:44.4 | hell we go through all the ridiculous things you have to go through in CPG to get your product |
| 1:48.6 | from A to B. Welcome to the Startup CPG podcast. I'm your host, Daniel Sharf, founder of Startup CPG, |
... |
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