12: Innovation that Led to the First-Ever Sock Card w/ InStitches’ Taylor Shupe
Build With Rob
Rob Dyrdek
5.0 • 636 Ratings
🗓️ 8 July 2021
⏱️ 67 minutes
🧾️ Download transcript
Summary
“Never go into business with your friends,” is what Rob and Taylor both believe and both ignored when throwing all governing rules to the wind at the height of the pandemic and starting their sock brand, InStitches, together. Taylor happened to have the world’s most advanced, eco-friendly textile factory in China, and the guys had so much respect for one another as entrepreneurs, it was a no-brainer. And while the first iteration of Boosocki was generating $30k a month pretty much out of the gate, it was when they decided to pivot hard into whitespace with the sock card that the vision really became clear.
Transcript
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| 0:00.0 | Welcome to Build with Rob. I am Rob Deirdek, CEO of the Deirdek Machine, a one-of-a-kind venture |
| 0:09.1 | creation studio where we manufacture amazing companies using our machine method process. |
| 0:16.5 | This show is really just all about our passion for creating businesses with do-or-dire |
| 0:22.7 | entrepreneurs and really sharing all the lessons that we have learned along the way. |
| 0:28.9 | Our guest today is the one and only Taylor Shoup. |
| 0:31.6 | Taylor is one of the most dynamic entrepreneurs I have ever met in my life, the only entrepreneur |
| 0:37.2 | I know with a true passion for |
| 0:39.2 | manufacturing and supply chain. Together, we built the brand in stitches and recently launched |
| 0:46.0 | Boussaki and created the world's very first sock card. Taylor Shoup, Waiing Lai Dow, |
| 0:54.9 | build with Rob Tiamu. |
| 0:58.4 | Was that your attempt of Chinese? |
| 1:02.0 | Juaning Lai Da. |
| 1:05.1 | Huaning, Guangling. |
| 1:06.5 | Waling, Nai Dao, |
| 1:07.7 | built with Rob Tiamu. |
| 1:09.3 | Did it work? |
| 1:10.7 | I understood the first two words. |
| 1:12.2 | What did it sound like? What did it sound like? It sounded like Vietnamese, not Mandarin. But I got it. What did it sound like I said? It sounded like you said, welcome to come here to my show. That's it. Yeah. That's it. Welcome to Build with Rob, the show. Thank you. man, it felt like, hey, you know how hard I had to prep to get my Mandarin in order? |
| 1:30.3 | Your tones were asquisite. Yeah. See, I don't even know what the tone's supposed to be. Because you speak entire, you can live your whole life. 93%. Yeah. And where did that originally come from? I was a flower delivery boy in high school. |
| 1:46.0 | It was the only job I ever had. |
| 1:47.3 | I'd never worked for anybody besides being a flower delivery boy, which, by the way, that's, I'm going back to that. |
| 1:52.2 | Yeah. |
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