Welcome to Build with Rob. I am Rob Deirdick CEO and founder of the Deirdick Machine, a one-of-a-kind venture creation studio.

We are a company that creates companies by systematically fusing art, science, and magic through a process we call the machine method.

The art is the creative vision and the constant shaping and refinement of an idea. The science is the proven methods and time-tested fundamentals

of business. The magic is the intangible, universal luck that provides an unexplainable push towards success.

Each guest on this show is one of my do-or-dire partners and co-founders.

This show is an inside look at all the companies that we've created

and the lessons we have learned along the journey.

On the show today, the living legend, the one and only

John Bouchemmy. Look, it is an absolute honor to even call John Bouchemmy a partner. It has been a

long time dream of mine to build a company with this man. We go all the way back to the DC days.

I almost partnered with him a couple times here and there over our long friendship.

But recently we were able to come together and create the most extraordinary comfort brand on the planet earth. We call it Luso Cloud.

John Bouchemmy, welcome to build with Rob, man. It is an honor to have you here.

Rob, come on. Man, it's an honor to have you here, man. I've been dodging you a little bit.

Hey, hey, I don't know. The hardest man in the world to book, your partner in Luso Cloud, your co-founder in Luso Cloud, hardest man to lock down. And it's like, what do you think about 4 o'clock on Thursday? Everybody move everything aside. Clear room for Bouchemmy. And then I still wasn't sure if you were going to make it.

I'm just to want to let all the secrets out, you know. Oh, man. We'll give a few. We'll give three out of five. That's it. That's it. Just a little, just a little bit of it. You know, it is, you know, a long time coming that we could, we could get together and finally build a business, You know, we've had a lot of history together throughout the years.

Do you remember the first time that... We could get together and finally build a business. You know, we've had a lot of history together throughout the years.

Do you remember the first time that we met?

I do, very vividly.

Tell me. Tell me about it.

I tell this story fondly often, more often than I don't tell this story.

Our story is a key moment in my whole, like the whole career, essentially, right? So I don't

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