1196: OVERHEARD: How to Build a Referral Pipeline That Actually Works with Liz Walton, Amy Peletier, and Janelle Blakely-Photopoulos

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 29 May 2026

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Janelle Photopoulos, Amy Peltier and Liz Walton: Today we're continuing our referral marketing series with three more designers who transformed their businesses by working with Stacey Brown Randall. Liz Walton shares how she went from throwing spaghetti at the wall to systematically generating referrals, and she's now more profitable while working less. Amy Peltier reveals her brutal boot camp of calling 40 people per week when she moved cross-country, and the consistency lessons that still drive her business. And Janelle Blakely Photopoulos shows how intentional relationship-building brought in $750,000 in referral business, with seven of her last ten projects coming from referrals. You'll learn why language is everything when sending video messages, why tracking actual dollar amounts changes your approach, and how to position yourself so realtors and architects want you in their back pocket. These designers were already successful, but they recognized that hoping for referrals and systematically generating them are two very different things. This is Part 2 of our referral series. If you missed Part 1 with Darci Hether, Rebecca Robinson, and Lacey Michalek, listen to that episode first. Stop winging your referral strategy and start building relationships that actually convert. Connect with Janelle Photopoulos, Amy Peltier and Liz Walton: Janelle Photopoulos Website Instagram Facebook Pinterest Amy Peltier Website Instagram Facebook Liz Walton Website Instagram Facebook Pinterest LinkedIn What’s new with LuAnn Nigara: Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Episode 69 Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management Episode 93 Power Talk Friday- Stacey Brown Randall- How To Create an Awesome Client Experience! Episode 364 Janelle Photopoulos: Leading, Not Simply Running, Your Interior Design Firm Episode 426 Power Talk Friday: Stacey Brown Randall: Generating Business Referrals…Without Asking

Transcript

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0:00.0	My DOMA Studio is your complete designer toolkit.
0:04.7	You know this, right?
0:05.9	My DOMA makes it easy to streamline your processes, track your projects, communicate with clients, and just get organized.
0:12.5	It is created by designers for designers, specifically to address what you need as a design business owner.
0:20.1	My DOMA is now together with Studio Designer,
0:22.5	and they are the industry leading solution. With 20,000 plus users, more designers choose their
0:30.0	platform than any other. Are you ready to reach the next level of profitability and efficiency?
0:36.9	Book a demo with My DOMoma Studio today by going to
0:40.4	mydoma studio.com forward slash Luan. That's mydomostudio.com forward slash Luan.
0:48.6	Thank you. Welcome to a well-designed business.
1:02.3	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:06.1	Together with my husband, Vince, and our partner, Bill, we have grown our company Window Works from the
1:11.2	ground up. So I know and I understand the challenges you face in running your interior design
1:17.2	business. I also know that your talent alone isn't enough to ensure your success. So on this
1:23.9	podcast, we talk about strategies and practical steps to help you grow your business.
1:29.3	But make no mistake about it, we have our share of fun here too, mixed in with those aha
1:34.6	moments that I love so much.
1:36.8	This isn't fluff.
1:37.8	Nobody has time for that.
1:39.5	Whether you are a new interior designer or a season designer, I am here to help you create and to manage the
1:46.0	kind of interior design firm that you dream of. It's straight talk and it's action. Are you ready?
1:52.0	Let's get started.
	...

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