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A Well-Designed Business® | Interior Design  Business Podcast

1195: BEST OF SHOW: Campbell Minister: Building a Referral Based Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 26 May 2026

⏱️ 68 minutes

🧾️ Download transcript

Summary

Today With Campbell Minister: Welcome to a Well-Designed Business. Building a referral-led business isn’t always easy. It takes commitment, dedication, integrity, and accountability. Most of all, it takes the ability to navigate speed bumps and navigate challenges.  My guest today, Campbell Minister, knows what it takes to do all of those things. She has created clear processes, learned how to set up proactive client expectations, and built strong relationships that bring referrals and repeat business her way. Today, she’s sharing her insights on what it takes to create those relationships and bring referrals your way. “It’s a testament to understanding the core belief that interior design is a personalized, high-level luxury service. You’re not in competition with everyone, and you’re not the right fit for everyone.” -LuAnn “Discipline and dedication are it. Really, at the end of the day, what makes me happy is if my clients are happy, so I am always thinking about what it takes to create that client experience. What do you want people to say about you?” -Campbell “It’s not who’s right or wrong. It’s who’s bringing their perspective and that lens, and what’s their lens for the situation. There’s your story and my story, but there’s always a third story.” -Campbell Campbell Minister Design (CMD) is a boutique, referral-led decorating firm. Campbell started her firm in 2016 while taking courses in interior design. She dove headfirst into a new build construction project, forcing her to become intensely focused on project execution, and working under tight construction timelines. Fast forward 7 years later and you will find Campbell leading a team of designers, operational support staff, and tradespeople to bring her clients’ vision to life. Campbell acts on behalf of her clients at every step of the design process, caring for their home as if it was her own. She leverages strong working relationships with trusted vendors to execute each client’s vision. As the daughter of a serial decorator, artist, and antique shop owner, Campbell has an innate sense of style and an eye for good design. Merging this background along with degrees in communication, education, and art history, Campbell uses these skills to successfully turn clients’ design ideas into gorgeously real spaces. Website Instagram  Facebook  Pinterest The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Hiring Toolkit Bundle #346 Do Not Let Us Design: Taylor Dieterich & Yashlie Negron #547 Power Talk Friday: Jamie Lieberman of Hashtag Legal: 5 Steps to Sharpen Your Negotiation Skills #939 Power Talk Friday: Amy Flurry: From Creating Media Opportunities to Creating a Product line; Aloka Home #282 Blanche Garcia – You Teach Clients How to Treat You #370 Kesha Franklin: A Different Path to a Career in Interior Design #374 Ellie Mroz: The Reveal Install & Working with Trades #704 Power Talk Friday: George Oliphant: George to the Rescue #871 Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset LuAnn Nigara and Campbell Minister’s Ah-Ha MomentsMore About Campbell MinisterConnect with Campbell MinisterWhat’s new with LuAnn NigaraGet The Goodies!Purchase LuAnn’s Books Here:Connect with LuAnn NigaraOther Resources Mentioned:Other Shows Mentioned:

Transcript

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0:00.0

My DOMA Studio is your complete designer toolkit.

0:04.8

You know this, right?

0:06.0

My DOMA makes it easy to streamline your processes, track your projects, communicate with clients, and just get organized.

0:12.6

It is created by designers for designers, specifically to address what you need as a design business owner.

0:20.2

My DOMA is now together with Studio Designer and they are the industry leading solution.

0:25.0

With 20,000 plus users, more designers choose their platform than any other.

0:32.3

Are you ready to reach the next level of profitability and efficiency?

0:37.0

Book a demo with My Doma Studio today

0:39.2

by going to mydoma studio.com forward slash Luan. That's mydomostudio.com forward slash Luan.

0:48.6

Thank you. Welcome to a well-designed business.

1:02.4

My name is Luann Nygaara, and I'm so glad you found this podcast.

1:06.2

Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.

1:11.9

So I know and I understand the challenges you face in running your interior design business.

1:18.3

I also know that your talent alone isn't enough to ensure your success. So on this podcast,

1:24.5

we talk about strategies and practical steps to help you grow your business.

1:29.8

But make no mistake about it, we have our share of fun here, too, mixed in with those aha

1:34.7

moments that I love so much.

1:36.8

This isn't fluff.

1:37.9

Nobody has time for that.

1:39.5

Whether you are a new interior designer or a season designer, I am here to help you create and to manage the kind of interior design firm that you dream of.

1:49.0

It's straight talk and it's action.

1:51.2

Are you ready?

...

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