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SaaS Interviews with CEOs, Startups, Founders

1194 Screenrecord Testing Tool Hits $1m+ in ARR, Under 2% Logo Churn Monthly

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 31 October 2018

⏱️ 18 minutes

🧾️ Download transcript

Summary

Florian is CEO of Usersnap which helps digital businesses to get feedback, track issues, and create successful products. Companies like Google, Facebook, Dow Jones, and Microsoft trust Usersnap to get actionable insights. Florian is an enthusiastic entrepreneur and founded several companies. He has over a decade hands-on experience building SaaS businesses and delivers on rapid organizational expansion. Most recently, he has been participating in the Salesforce Incubator to launch Usersnap globally.

Transcript

Click on a timestamp to play from that location

0:00.0

Launched user snap has big customers like Google using him.

0:02.9

The company was launched in 2013, raised a very small C round of 600K.

0:06.0

Now they're serving over 1,000 customers, helping them really get great feedback

0:10.3

from their users and track bugs, whether it's internally or externally.

0:15.7

They're driving great expansion revenue based off page views and other features and integrations,

0:19.6

about doubling year over a year, a little less than 100 grand per month a year ago, now doing a little less than 200 grand

0:24.2

per month.

0:25.0

Churn is really in check, less than 2% gross logo chune per month, payback period, less than 12 months

0:30.3

with the team of 12 split between Austria and San Francisco.

0:34.3

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

0:45.4

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines. We went from a couple of hundred

0:56.2

thousand dollars to two point seven million. I had no money when I started the company. It was

1:00.4

$160 million, which is the size of any IPOs. We're a bit strapped. We have like 22,000

1:06.2

customers. With over five million downloads in a very short amount of time, major outlets like

1:13.5

Inc are calling us the fastest growing business show on iTunes. I'm your host, Nathan Latka,

1:19.5

and here's today's episode. Hello, everyone. My guest today is Florian Dorfauer. He's the CEO of

1:25.9

UserSnap, which helps digital businesses get

1:28.0

feedback, track issues, and create successful products. Companies like Google, Facebook, Dow Jones,

1:32.5

and Microsoft Trust UserSnap to get actionable insights. Florian, are you ready to take us to the top?

1:37.9

Absolutely. Let's go. All right. Thanks for joining me. So tell us about the company. What

1:41.7

do you do and specifically, how do you make money?

1:48.3

Yeah. What we do is like we provide a feedback layer on top of digital businesses.

...

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