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SaaS Interviews with CEOs, Startups, Founders

1195 3 Metrics Automated Insights Focuses on as a Private Equity Owned Company

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 1 November 2018

⏱️ 21 minutes

🧾️ Download transcript

Summary

Marc Zionts has successfully led companies since 1987 and is the CEO of Automated Insights, a Vista Equity Partners owned company. Zionts is an Independent Board Director for Pivot 3, TEOCO, and Friends of the Earth. Besides enjoying time with family, Zionts is an avid outdoorsman and accomplished bicycle racer.

Transcript

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0:00.0

He's been in and out of SaaS companies many, many times, most recently hooked up with

0:03.4

Vista and jumped into one of their portfolio companies that basically helps really with

0:07.5

automating a lot of content creation, right?

0:10.2

Whether it's sales scripts going out or helping the AP write posts all based on data.

0:14.0

So significant time or time costs right on humans that used to write these things themselves.

0:18.6

Automated Insights is the company.

0:20.3

Not several hundred customers, 65 people between Durham, New York, Seattle, many other locations,

0:24.7

less than 9% gross logo churn annually. It's not unrealistic to see their customers doubling their

0:30.0

ACVs year over year, which is great. LTV definitely north of 250 grand. Again, average contract

0:35.3

value first year, about 24 grand with triple digit

0:37.8

year-over-year growth. This is the top entrepreneurs podcast where founders share how they

0:44.7

started their companies and got filthy rich or crash and burn. Each episode features revenue

0:53.1

numbers, customer counts, and other insider information that creates business news headlines.

1:00.4

We went from a couple hundred thousand dollars to $2.7 million.

1:03.7

They had no money when I started the company.

1:05.6

It was $160 million, which is the size of any IPOs.

1:09.0

We're a bit strapped.

1:10.0

We have like 22,000 customers.

1:13.8

With over 5 million downloads in a very short amount of time,

1:18.1

major outlets like Inc are calling us the fastest growing business show on iTunes.

1:23.0

I'm your host, Nathan Latka, and here's today's episode.

1:27.3

Hello, everyone. My guest today is Mark Zions. He's had a successful career. your host, Nathan Latka, and here's today's episode.

...

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