Hello everybody welcome back to the primal potential podcast I am

beyond excited about today's episode all about dopamine I've done an

episode or two on dopamine. I've done an episode or two on dopamine before. I've talked

about the book Dopamine Nation. If you like more science-based reading,

Dopamine Nation is a really solid one.

I will link it up in the show description.

But if you are not a reader or you just want to know,

hey, get to the good stuff in terms of why this

matters and what I should do about it we are going to go there today. This is

related to cravings and also behavioral patterns that we have a hard time getting out of.

That could be alcohol, it could be binge eating, it could be scrolling on social media gambling you name it drug use all of these

things tie back to a neurotransmitter referred to as dopamine.

Dopamine is a chemical messenger,

that's what it means to be a neurotransmitter,

kind of transmitting signals primarily in the brain and it is involved with

processing reward so when we feel like there's a payoff to a behavior.

You have chocolate and you're like, oh, that hit the spot.

You have the alcohol and it feels like you gave yourself a treat.

That feeling is due primarily to the presence,

the release of this neurotransmitter dopamine, but it's not just involved with reward.

It's also involved in motivation and feelings of pleasure.

Generally speaking, the more dopamine a drug or a behavior

...